Attack Of The Friday Monsters! is an adventure drama set in Japan in the 1970s. The player, called Sohta, is a young boy who is the son of a family that has set up a dry cleaner's shop in the town of Fuji No Hana. As the player walks around the village and talks to various residents, they become involved in mysteries and discover a giant monster appears in the village each Friday. This story-led title emphasizes the pastoral nature of growing up in Japan in the idyllic 70s, with a strange monster twist.