Bus Simulator 2008 puts the player in charge of running a bus company. The goal of the game is to maximize profits by successfully completing various bus tours.
The player can chose from a selection of buses, each costing a different amount to rent. Once a bus has been selected, the player can drive a line with varying amount of stops. When driving the bus, it is important not to violate traffic laws (which will result in fines) and to be punctual at each of the stops on the line. After a certain amount of tours, the bus needs to be repaired again. Finishing tours successfully unlocks new buses and lines.
To earn money, the player can also adjust the ticket prices as well as choose to put ads on the bus for an additional source of income.