Capitalizing on the internet hype surrounding the American martial artists actor Chuck Norris, though two years late, Bring on the Pain is a side-scrolling beat-em-up with all Chuck's trademark moves such as the roundhouse kick and a large variety of combos.
Through levels set in the jungle of Cambodia and Texas, he has to take on villains such as Fidel Castro and Kim Jong-il. At the beginning, Chuck almost has no powers because of an unfortunate accident where he ran around the world and punched himself in the back of the head, causing amnesia. The player's score is converted in cash, which can be exchanged for new signature moves at his sensei's dojo. Chuck cannot die, instead he rewinds time and does it again just because he likes it. He can also pick up almost any object (including cars) to smash opponents and shout "bang" to kill an opponent. Other special moves can only be performed when the fury bar is full. The game is filled with cheesy lines and humour based on the Chuck Norris jokes and there are often small, time-limited challenges where extra cash can be earned.
The game has a feature where players can use their phone to take a picture of friends and then use them as enemies in the game.