Create is a game which tries to address the player's creativity. It is basically a sandbox with small gaming elements. In the campaign the player gets presented with 14 scenarios, e.g. an amusement park, which the player needs to redecorate. He basically has two options to do so: enrich the play world with new objects, buildings and animals or manipulate the objects already on the field. It is, for example, possible to change the colours and textures of objects or use graffiti and stickers.
This rewards creativity points which are needed to unlock the next challenge. The player also has to solve challenges similar to The Incredible Machine: incomplete contraptions are supposed to have a certain function, e.g. leading a racing car from point A to B. The player needs to complete those by placing objects into the set-up.
Of course there is also a free playing mode in which the player can create (and upload) his own worlds. The tools and objects are unlocked during the campaign.