Fury was a game billed as an Arena-based PvP MMO without PvE content. Players engaged in combat as groups or as individuals in 3 different war zone game types: Bloodbath (everybody vs everybody), Vortex (team based capture the flag variant), Elimination (team based elimination best out of 3). A fourth game type, Fortress (large scale fortress sieges), was being developed but never finished. Players progressed in ranks, won equipment, and bought skills and abilities which they used to build their character in a completely free-form skill-based system. You could save your equipment and ability layout as an "incarnation" and switch incarnation between war zones. There was no specific player 'class' as in other MMOs nor did you need to have alternate characters to explore other character aspects as you could just rebuild a different incarnation of yourself.
The game used the Unreal 3 engine to create rich visuals and environments; and it had a custom fallback renderer which let it run on more modest PCs.
The game had a 'free-to-play' model, but players could pay to gain access to richer equipment and certain other features though they did not give your character any advantage in combat.
On August 5th, 2008, CEO Tony Hilliam announced that the game servers and the website would be closed in 48 hours, stating that they failed to find a viable business model for the site. They informed stores to remove all remaining stock for the game and anyone who purchased a copy the month before was advised to return it to the store for a refund.