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Advertising Blurbs

Activision Press Release (September 26, 2007):

    Hot Wheels(TM): Beat That! Zooms to Retail Stores Nationwide

    MINNEAPOLIS, Sep 26, 2007 (BUSINESS WIRE) -- Time to hop into the driver's seat with Hot Wheels(TM): Beat That!, now available from Activision, Inc. (NASDAQ:ATVI). Players will utilize a blazing combination of precision driving skills and breakneck speed to defeat all opponents in the ultimate racing experience. With 30 authentic Hot Wheels(R) cars and 12 unique racing environments, players can test their skills in non-stop high-octane action and challenge their friends to "Beat That!"

    "Hot Wheels: Beat That! thrusts racers into an action-packed, adrenaline-pumping racing experience that leaves their pulses pounding at every turn," said David Oxford, Activision Publishing, Inc. "With the game's fun and diverse multiplayer modes, players will have a blast challenging one another in blistering races and intense competitions to find out who is the most skilled racer of them all."

    Hot Wheels: Beat That! delivers the cars, the tracks and the arsenal to create an extreme racing experience for gamers. In 12 unique environments and 4 battle arenas, racers go head to head with authentic cars, powerful weapons and interactive power-ups to compete in high-octane contests of skill and bravado. The asphalt is their canvas as gamers choose their car, grab the wheel and let her rip, and then challenge their friends to "Beat That!"

    Hot Wheels: Beat That!, which is published by Activision Minneapolis, is available now on the Xbox 360(TM) video game and entertainment system from Microsoft and Wii(TM) home video game system for a suggested retail price of $49.99, the PlayStation(R)2 computer entertainment system for $39.99, and the Nintendo DS(TM) and PC for $29.99. The game is rated "E" (Everyone) by the ESRB.

    About Activision, Inc.

    Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

    Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at

    About Mattel

    Mattel, Inc., (NYSE:MAT) ( is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica:(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of the 100 Most Trustworthy U.S. Companies by Forbes Magazine and is ranked among the 100 Best Corporate Citizens by CRO Magazine. Committed to ethical manufacturing practices, Mattel marks a 10-year milestone in 2007 for its ever-evolving Global Manufacturing Principles and focus on sustainable business practices. With global headquarters in El Segundo, Calif., Mattel employs more than 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

    Contributed by Jeanne (76448) on Dec 19, 2010. (Publisher's website):

    Более сорока лет назад всемирно известная компания Mattel выпустила новую серию игрушек под названием Hot Wheels. Маленькие автомобили на батарейках копировали популярные в те времена модели и отличались особой приметой — красной каймой, обрамляющей подвеску и колеса.

    С тех пор каждый год серия Hot Wheels пополняется новыми экземплярами, которые пользуются популярностью не только у детей, но и у серьезных взрослых коллекционеров. А теперь радиоуправляемые машинки выходят на невиданные трассы, чтобы сразиться друг с другом в невероятном виртуальном ралли.

    • Извилистые треки и крутые виражи — в самых неожиданных декорациях, в том числе прямо в поезде и дома в спальне, на дорожке для боулинга и поле для мини-гольфа!
    • Тридцать настоящих машинок-игрушек, представленных в популярной серии Hot Wheels.
    • Зрелищные столкновения и трюки, лихие объезды и большие скорости маленьких автомобилей — на трех уровнях сложности: турбо, нитро и инферно.
    • Фантастические сетевые соревнования.

    Contributed by Klaster_1 (57970) on Dec 18, 2010.