Advertising Blurbs

Back of Keep Case - PlayStation 2 (UK):



    Prepare for awe-inspiring, metal-grinding, shooter action
    with an arsenal of super-powered weapons and the ability to transform at will.

    It's an explosive, action all-the-way third-person shooter,
    One of the best looking games on the PS2" OPM2

    You can ram into someone and transform in mid-air while
    targeting another foe directly behind." PSM2

    Contributed by UkCollector (2480) on Sep 08, 2010.
    The greatest toy line ever mechs its way onto PS2 for a showdown of epic 20ft morphing robot proportions - lordy!

    Based on the recent Armada toy line, rather than the classic animated TV series of the 80s, Transformers is a (surprisingly) great adaptation which manages to avoid relying solely on its licence to succeed. Twenty and thirtysomething gamers will no doubt be consumed with misty-eyed nostalgia at the mere mention of those shape-shifting automatons, and indeed a whole new generation are now more than familiar with the likes of Optimus Prime and Megatron, thanks to the re-issue of the hulking mechs (in plastic form) by Hasbro.

    Divided into two factions: all-round good-guy robots the Autobots, and evil no-good wrong-doers the appropriately titled Decepticons, Transformers are giant mechanical warriors with a centuries-old grudge to settle. Bringing the battle to near-future Earth, 2010 to be precise, Atari pits the eternal foes in visually impressive, sprawling battles across superbly rendered environments that just beg to be explored.

    Tooled-up with just one basic weapon initially, you'll head-out as one of three playable characters, Optimus Prime, Hotshot or Red Alert, on a mission to retrieve 'Mini-Cons' - weapon bolt-ons - before the Decepticons bag them and blow the Autobots out of the equation. These powerful pickups augment your existing hardware, with weapons upgrades, such as snipers, missiles and blasters, and defence enhancements that beef-up your shields.

    Tough tactical decisions are necessary here, as you'll only be able to equip four Mini-Cons at any given time, assigned to each shoulder pad. Certain configurations work better in different situations and, as well as strengthening your firepower and shields, the glider Mini-Con bolt-on allows you to traverse levels in double-quick time. Experimenting with combinations will reap rewards when you're up against some of the larger enemies, and the glider 'bot is essential for reaching some areas.

    Whichever Autobot you decide to play as, you'll be amazed by quite how 'accurate' the transforming animation feels. The physics look spot-on and, although we've never actually seen a 20ft robot morph into a truck in the real world (doh!), we're pretty sure this is what it'd look like if we did. Giant transforming robots with big guns - what's not to like?

    • Play as one of three Autobots: Optimus Prime, Hotshot or Red Alert

    • Blast it out with the evil Decepticons in a scrum to gather Mini-Cons, and upgrade your hardware

    • Trundle round huge, immersive worlds with beautifully rendered environments

    Contributed by DreinIX (10673) on Apr 12, 2008.

Press Release:


    Date: May 12, 2004

    Highly Anticipated PlayStation(R)2 Game is More Than Meets the Eye and Now Available at Retail

    BEVERLY, Mass.--May 12, 2004-- The classic war between the heroic AUTOBOTS and the evil DECEPTICONS has begun! Atari, Inc. (Nasdaq: ATAR) announced that the highly anticipated TRANSFORMERS(TM) video game, developed exclusively for the PlayStation®2 computer entertainment system, is available at retail stores worldwide today. Under license from Hasbro, Inc. (NYSE: HAS), Atari's TRANSFORMERS video game allows players to control AUTOBOT legends - OPTIMUS PRIME, HOT SHOT or RED ALERT - as they battle to destroy the mighty forces of the DECEPTICONS.

    "The TRANSFORMERS brand has established itself as an evergreen property whose immense popularity spans generations. This powerful brand combined with innovative gameplay and amazing graphics, is sure to make our game a favorite with fans and gamers alike," said Nancy MacIntyre, vice president of marketing for Atari, Inc. "We are thrilled to bring this game to market in celebration of the 20th anniversary of the TRANSFORMERS brand this year."

    "We feel that have developed the most authentic TRANSFORMERS video game experience to date," said Andrew Carter, vice president of product development for Atari's Melbourne House. "As TRANSFORMERS fans ourselves, we really wanted to bring the brand to life in a fashion that hasn't been achieved thus far and we believe we've done so in every aspect of the game - from the precise models to the classic items featured in the extras section."

    Atari's TRANSFORMERS video game takes place during one of the AUTOBOTS darkest moments. Back on the TRANSFORMERS home planet, Cybertron, the evil DECEPTICON leader, MEGATRON has unleashed his massive DECEPTICLONE army whose sole purpose is the destruction of the AUTOBOTS.

    Led by OPTIMUS PRIME, the AUTOBOTS only hope for survival is to locate and rescue the long-lost third race of TRANSFORMERS, the MINI-CON, that are stranded on Earth and possess a unique ability to make ordinary TRANSFORMERS characters extremely powerful. The ultimate goal is to free the MINI-CON race, defeat the MEGATRON warrior and his evil arm, and save the Earth.

    Atari's TRANSFORMERS game is a fast-paced, single-player, third-person shooter with countless enemies, immense battles and intense boss fights against the DECEPTICON leaders. Players control a single AUTOBOT character as you battle against some of the most infamous DECEPTICONS, including MEGATRON, UNICRON, STARSCREAM, TIDAL WAVE and CYCLONUS. Special MINI-CON partners including SPARKPLUG, JOLT and LONGARM will assist the player in combat.

    With an arsenal of weapons available, combat spans eight colossal environments, each incredibly detailed and open to exploration. There are specific objectives and numerous secondary objectives that need to be accomplished on each level, as well as many hidden power-ups and un-lockable extras.

    Developed by Atari's Melbourne House, the TRANSFORMERS video game is rated "T" for Teen and has a suggested retail price of $49.99.

    About the TRANSFORMERS Brand

    The year marks the 20th anniversary of Hasbro's TRANSFORMERS brand. With a best-selling Dreamwave comic book series, a hit TV series on Cartoon Network, and a wide array of licensed merchandise, the TRANSFORMERS saga continues to inspire the imagination of its numerous fans.

    Additional information about Atari's TRANSFORMERS video game, including artwork, videos, game information, character bios, press reactions and TRANSFORMERS forums can be found online at Atari's TRANSFORMERS dedicated website

    About Hasbro, Inc.

    Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

    About Atari

    New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hardcore, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive®, Unreal® Tournament 2003, and Unreal® Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization®, Dragon Ball Z® and RollerCoaster Tycoon®. Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit

    · (C) 2004 Atari, Inc. All Rights Reserved. TRANSFORMERS is a trademark of Hasbro, Inc. Used with permission. (C)2004 Hasbro. All Rights Reserved."PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

    All other trademarks are the property of their respective owners.

    # # #

    Contributed by Xoleras (66813) on Aug 09, 2005. - Press Quotes:
    " But all this would mean very little if it weren't for the impressive power of Melbourne House's game engine which seems capable of rendering an almost impossible degree of scenic detail at vast distances, not to mention immensely impressive character models - some of which truly have to be seen to be believed." -

    "This upcoming Atari title promises very attractive, colorful visuals and does an admirable job of staying faithful to the series' roots, while inviting the more seasoned gamer to interact with his inner child -- and, as Don Henley says, kick its little ass. Prepare to be transformed in May 2004" -

    "This won't be your typical blast-everything-away shooter game; promising plenty of unlockable goodies, it will actually require you to think, strategize, and appropriately outfit your Autobot. Transformers is sure to please fans of the '80s cartoon series as well as gamers who are just discovering the franchise. " -

    "It's absolutely fantastic that Melbourne House is spending another couple of months spit-polishing Transformers, as it can only take what is already a solid game and improve on it. But quite frankly, even at this point in its development, it's already better than any other TF game ever released. "

    ""It's hard not to declare it one of the best looking games on the PS2, right up there with the likes of GT3 and MGS2." - Official Australian PlayStation 2 Magazine

    "Transformers Armada is as satisfyingly deep as it is surprisingly well designed. It is unlikely that anyone will be left wanting when they play Transformers Aramada." - Official Australian PlayStation 2 Magazine

    Contributed by Xoleras (66813) on Feb 09, 2005.

    The year is 2010 and the war for supremacy between the Autobots and Decepticons continues. On Earth, a group of kids find a Transformer ship that crash landed long before the dawn of mankind. Accidentally, they activate the ship’s long-dormant cargo of Mini-cons, not knowing that the Autobots and Decepticons once schemed to keep this ship and its payload from ever being found.

    Mini-cons possess a unique ability to make ordinary Transformers’ extremely powerful — in fact, both Autobots and Decepticons tried to use them during the Great War. When the ferocity of the war grew out of control, a truce was called and a decision was made to rid the war of these dangerous devices: All Mini-cons were placed into a ship and sent drifting into space for millions of years. Now the Mini-cons have been awakened are on Earth and the Transformers want them back!


    • Play as the Autobot of your choice on each mission
    • Battle to collect Mini-cons to improve fighting abilities against Megatron and the evil Decepticlone army
    • Take part in a classic Autobot vs. Decepticon, good vs. evil storyline
    • Explore rich 3D environments on foot or transform into a vehicle for high-speed action
    • Fight using an entire arsenal of weapons

    Contributed by Xoleras (66813) on Feb 09, 2005.