In The Smurfs & Co, players can choose to play as a either a regular smurf, or Smurfette. In this social city building sim, players are tasked by Papa Smurf with building up a new town and protecting it from Gargamel. Players will need to build workshops, clear weeds and rocks, collect resources, and complete quests. As the player's town becomes happier and happier, famous Smurfs will appear and interact with workshops and decorations. Players can send gifts and visit their neighbors to help them out as well.