Spider-Man Unlimited is an endless runner-type of game in which players take control of different versions of Spider-Man, each coming from a different dimension described in Marvel's comics. The player's mission is to stop the Sinister Six, who are set on moving from dimension to dimension and destroying everything in their wake. The gameplay consists of running along multiple lanes while avoiding obstacles, picking up objects and attacking enemies, including bosses. Each unlocked Spider-Man has his own special properties which affect the gameplay in particular ways. The story of the game takes the player through levels that have different objectives to complete, and are introduced via cut-scenes and dialogues. The game is free-to-play with in-app purchases for additional characters. It also contains advertisements.