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Advertising Blurbs

Press Release - PlayStation and Windows:

    ELECTRONIC ARTS SHIPS SUPERBIKE 2000 FOR THE PLAYSTATION AND PC

    Race at Speeds of More Than 180 mph on the Premiere Superbike Raceways of the World

    REDWOOD CITY, Calif. - March 1, 2000 - Fly through the corners, push the tach into the red in the straightaways and maneuver 150 horses in an endless quest for the perfect line-or you are toast! Previously only available to the elite superbike racer, Electronic Arts (Nasdaq: ERTS) announced today that Superbike 2000 is shipping for the PlayStation and the PC, bringing home one of the fastest and refined motorcycle racing simulations ever. This is the first time that EA SPORTS Superbike has been available for the PlayStation.

    Superbike 2000 is exclusively licensed by SBK Superbike World Championship and combines stunning graphics, a sophisticated physics model and AI (artificial intelligence) that immerses gamers into the world of high-speed Superbike racing. PC gamers will enjoy the depth of gameplay, including Internet play, and unparalleled graphic presentation of the Superbike franchise. Console gamers will be drawn in by the over-the-top race experience which features an ease-of-entry front end, split screen racing, simulation mode, and arcade-style gameplay.

    "Superbike 2000 is an amazing video game and helpful tool for the North American rider who once only had video tape to help prepare for the Superbike World Championship Series," said Ben Bostrom of Team Ducati. "Riders can now become familiar with the subtle nuances of the toughest superbike raceways in the world, and optimize the bike setup, without sacrificing their body to do so." Eric and Ben Bostrom are featured on the PC version of Superbike 2000 and served as consultants on Superbike 2000 franchise.

    To master Superbike 2000, with hopes of winning a Superbike World Championship, racers will have to become intimately familiar with the user-selectable factory bikes from Aprilia, Ducati, Honda, Kawasaki, Suzuki and Yamaha. The game features 13 international Superbike circuit raceways from the 1999 season: Phillip Island, Donington, Monza, Brands Hatch, Assen, Sugo, Misano, Hockenheim, Laguna Seca, A1 Ring, Kyalana and Nurburgring.

    "The Superbike franchise has been a fantastic addition to the Motor Sports division of EA SPORTS," said Carolyn Feinstein, Director of Motor Sports Marketing, Electronic Arts. "Superbike is an intense sport with international appeal, helping us broaden the reach of the EA SPORTS brand. It's also an excellent complement to our other licensed Motor Sports game lineup that includes NASCAR, EA SPORTS Supercross, and the upcoming release of our first F1 title, F1 2000."

    EA SPORTS, using motion capture technology, was able to capture riders gestures and moves by attaching reflective balls to actual riders and bikes. The reflective balls signal back to a computer the data necessary to recreate these actions in the video game. Capturing rider and bike motions enhances the game with greater realism while racing and crashing. Casual gamers and superbike fanatics will appreciate the level of detail captured from the subtle hand gestures of controlled braking, throttle, shifting to the rider pile-ups or hitting the wall at over 150 plus mph. User-controllable rider gestures let gamers communicate how they feel about competitor riding styles with hand gestures.

    North American superbike sensations, Ben and Eric Bostrom, are featured in the PC version along with a host of international riders. International PC and PSX superbike riders include 3-time superbike champion Carl Fogarty, Akira Yanagawa, Colin Edwards, Gregorio Lavilla, Pierfrancesco Chili, Peter Goddard, Troy Corser, Igor Jerman, Andreas Meklau, Carlos Macais, Lucio Pedercini, Doriano Romboni, Katsuaki Fujiwara, Vittoriano Guareschi, Jiri Mrkyvka, Vladimir Karban, Jean-Pierre Jeandat, Frederic Protat, Robert Ulm, Lance Isaacs, Alessandro Gramigni, Giuliano Sartoni, Noriyuki Haga, Mauro Lucchiari and Aaron Slight.

    EA SPORTS, (www.easports.com), is the leading interactive sports software brand in the world. Its top-selling franchises and titles include FIFA Soccer, John Madden Football , NHL Hockey, Knockout Kings , NBA LIVE Basketball, Tiger Woods PGA TOUR Golf, Triple Play Baseball and NASCAR 2000.

    Electronic Arts (NASDAQ:ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts (EA) posted revenues of more than $1.2 billion for fiscal 1999. The company develops, publishes and distributes software worldwide for personal computers and video game systems. Electronic Arts markets its products under eight brand names: Electronic Arts, EA SPORTS, Maxis , ORIGIN , Bullfrog Productions , Gonzo Games , Westwood Studios and Jane's Combat Simulations. More information about EA's products and full text of press releases can be found on the Internet at http://www.ea.com.

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    Contributed by skl (1131) on Mar 03, 2004.

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