Words With Friends

Alec Baldwin

This game was in the center of an argument between the actor Alec Baldwin and American Airlines. The issue was over Baldwin's refusal to turn his phone off during takeoff. Baldwin claimed he was unfairly taken to task, since he was only playing Words With Friends while the plane was not moving. It is claimed by AppData that within one day of the early December 2011 incident, that the active user count increased by 100,000 new players. Zynga capitalized on the free publicity by launching the #letAlecPlay Twitter campaign.