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Advertising Blurbs

Italian distributor's website:
    Entra nel magico mondo di Ultima Online. Un mondo di incantesimi mostri ed eroi. Un mondo vivente che continuamente cresce dove migliaia di persone come te interagiscono fra di loro in questo ambiente fantasy 24 ore su 24 in qualsiasi giorno dell'anno.

    Immagina la possibilità di giocare con migliaia di altri giocatori contemporaneamente nello stesso ambiente. Puoi giocare da solo o alleandoti con altri. Come tu lo desideri.

    La vita in questo mondo fantasy (chiamato Britannia) vive di vita propria e grazie ai continui collegamenti che i giocatori continuamente fanno. Giocaci quando ti pare, Britannia sarà sempre pronto ad accoglierti, ma non sarà mai come lo hai lasciato l'ultima volta.

    Il tuo personaggio è unico con le sue caratteristiche ma che si modificano in base alle tue progressioni durante il gioco: nella magia, nei combattimenti, nelle scoperte.

    Puoi interagire direttamente e online con qualsiasi personaggio che incontri o che vuole dialogare con te. Il testo del dialogo comparirà nella schermata del gioco e non in una finestra estranea al gioco.

    Contributed by jean-louis (65615) on Jan 03, 2015.

Back of Box:

    "The undoubted future of interactive entertainment" - PC Games

    Enter the magical world of Ultima Online. A world with spells and monsters. Quests and heroes. A living, growing world where thousands of real people discover fantasy and adventure 24 hours a day, every day of the year.

    Thousands of Players Online Imagine the possibilities when so many people are playing at the same time, in the same game. Never before has a fantasy adventure of this magnitude been experienced. Play solo or with as many friends as you wish.

    A Persistent World Life goes on and events transpire whether you're logged in or not. Come and go as you please. Britannia will always be there when you return --- but it won't be the same as when you left.

    Unique Characters Your appearance, abilities and personality are uniquely your own. Skill-based character development allows you to distribute your talents among combat, magic and professional skills according to your individual tastes.

    Social Interaction People from all over the world will join you in this exciting, high-fantasy setting. Chat with other players in real-time. Dialog appears directly onscreen above the speaking character, not in a separate chat window.

    Fully Simulated World With its own virtual economy and ecology, Ultima Online is unmatched in realism. Monsters roam the countryside in search of food. Limited resources create a market by supple and demand.

    Contributed by Rambutaan (1671) on Jan 26, 2005.

Press Release:


    Electronic Arts Ships More Than 80,000 Additional Units Worldwide

    San Mateo, CA, November 13, 1997 -- Electronic Arts (Nasdaq:ERTS), a leading global interactive entertainment software company, today announced that unparalleled demand from consumers has catapulted Ultima Online to yet another record - the fastest-selling Internet-only game ever. The title is also the most rapidly selling PC game in the company's 15-year history.

    Fans have purchased more than 65,000 copies of the game since its September 25th debut, making Ultima Online the top-selling PC adventure/role playing title and the fourth most popular PC title overall for the month of September in retail sales dollars, according to market research firm PC Data. To accommodate consumers anxious to join the action, Electronic Arts (EA) is shipping more than 80,000 additional copies to retailers during the next several weeks.

    With more than a third of these units earmarked for consumers located outside the U.S., this represents the first major shipment to international markets. For example, more than 15,000 copies will be sent to Japan, where lines of anxious players recently resulted in retailers exhausting the 5,000 unit inventory in approximately 15 minutes.

    "Ultima Online has truly set the standard by which other online games will be judged, from a technology and a sales standpoint," said Jerry Madaio, director of merchandising for PC Products with Electronic Boutique. "The popularity of the single-player Ultima adventures, combined with the word-of-mouth that this undertaking has generated, has made it a difficult product to keep on the shelves."

    Ultima Online brings to life the fantasy land of Britannia as a living, persistent, virtual world that exists only on the Internet. Internationally regarded as the most ambitious and widely anticipated online title yet developed, it has been heralded as the future of Internet-based gaming by publications ranging from The New York Times to Next Generation Online.

    Ultima Online was designed and developed during the past two years at ORIGIN Systems, EA's subsidiary in Austin, Texas, under the watchful eye of Richard Garriott. The creative genius behind the Ultima series and an internationally acclaimed gaming industry legend, Garriott led a 40-person team of programmers, artists, designers, musicians and testers during the development effort.

    Complete with a virtual ecology, economic system, limited natural resources, day/night cycles and an underlying ethical code of behavior, players from around the world live, work and play in Britannia. Ongoing interaction among players and with the world of Britannia at large drives the story line and delivers a new and different experience each time players visit Britannia. Additionally, thousands of computer-generated characters and creatures enhance the player experience by inhabiting this living world 24 hours a day.

    The world of Britannia was designed from its inception to be scalable, enabling Ultima Online to provide an enjoyable and engaging experience for thousands of players at the same time. To date, as many as 11,000 players have been in the world of Britannia at one time, with an average number of approximately 5,000 at any one time. Additionally, the average player logs from three to four hours per day.

    "Ultima Online has far surpassed our expectations - both from a business standpoint and as a grand social experiment," said Garriott. "In many ways, the land of Britannia mirrors our own. People are flocking to an environment where they can live an alternate existence, launching their own personal and business lives within a virtual world."

    Ultima Online's Social Dynamic
    As the world of Ultima Online begins its second month in existence, it has provided the industry with an exciting window into the social dynamics of a massively multiplayer online world. Interesting facts include:

    More than 50 percent of the more than 60,000 registered users play every day.

    Players can occupy their time with many activities/skills that run the gamut from adventuring to commerce. Popular skills include: Tracking, Camping, Animal Taming, Snooping, Forensic Evaluation, Blacksmithing, Mining, Tailoring, Lumberjacking, Animal herding and Carpentry.

    Ultima Online has players from every time zone in the world, including such faraway places as Calcutta, India, and the Solomon Islands.

    The most popular timeframe for players is between 4:30 p.m. and 12 a.m. CST on Saturdays and Sundays.

    Ultima Online's Web site, which features a complete background of the game's online fantasy world, averages 150,000 user sessions per day and approximately eight million hits per week.

    Ultima Online comes in packages as unique as the game. The retail version includes one month of unlimited free play, a cloth map of Britannia, collectible pewter lapel pin, game software, AT&T WorldNet(sm) Service with a 30-day introductory period and a copy of Netscape Navigator. It carries a suggested retail price of US$64.95.

    # # #

    ORIGIN Systems develops and publishes state-of-the-art entertainment software. To date, the company has released more than 50 titles, including the award-winning Ultima, Wing Commander, Privateer and Crusader series of games. ORIGIN also develops titles under the Jane's Combat Simulations brand. ORIGIN is based in Austin, Texas, with additional offices in Hunt Valley, Maryland, and is a wholly owned subsidiary of Electronic Arts.

    Electronic Arts, headquartered in San Mateo, Calif., is a leading interactive entertainment software company. Founded in 1982, EA posted revenues of $625 million for fiscal 1997. The company develops, publishes and distributes software worldwide for personal computers and advanced entertainment systems. EA has international subsidiaries in Australia, Canada, France, Germany, Japan, Singapore, South Africa, Spain, Sweden and the United Kingdom. The company has North American development operations in San Mateo and Walnut Creek, Calif.; Baltimore, Maryland; Austin, Texas; Seattle, Washington; and Vancouver, British Columbia.

    Contributed by Jeanne (76188) on Apr 28, 2004.

1997 EA catalog:
    Are you with us?

    Experience real-time social interaction with thousands of people in the same exciting game world. meet new friends and foes, engage in group combat, venture off to uncharted lands, or visit a tavern and chat with players from around the world. It's an ongoing, ever-changing world of adventure.

    Mass player engine allows thousands of real people to play simultaneously.

    Day and night effects, 3-D terrain and 16-bit color SVGA graphics.

    Customize your onscreen characters, including gender, skin tone, clothing and hairstyle.

    Detailed character-defining systems and fully simulated virtual ecology.

    Real-time combat, adventuring and social interaction.

    Includes everything you need to get online and play.

    Contributed by Zovni (10623) on Jun 30, 2001.

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