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Yukawa Moto Senmu no Otakara Sagashi (or "Former Director Yukawa's Treasure Hunt" as the title translates to) was a promotional game released by Sega where 10,000 applicants could win a prize of ¥10,000 each. To do this the players had to use clues presented on the internet (using the Orange Dreamkey CD for internet access). All that was needed to enter was to purchase the game at certain retailers for the low price of ¥980. The promotional period was between March 20 through April 11, 1999.

In the game the player is cast as Sega's former Senior Managing Director Hidekazu Yukawa, presented as a cartoon character. From a top-down perspective the player navigates between different screens and using a limited amount of digs with a shovel, Yukawa needs to find certain pieces of puzzles (all with a Dreamcast theme) to match the online hints given through the internet via the Dreamcast. If he manages to complete the correct picture, the player was eligible to enter the raffle where the prize money was at stake.

There is also a VMU mini-game included which could be downloaded to aid further in the quest and make digging for treasure faster.


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Alternate Titles

  • "湯川元専務のお宝さがし" -- Japanese spelling

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The choice of who was to star in this game was pretty obvious if you look at Japan and SEGA at the time of the game's release.

Hidekazu Yukawa had, even though him being the Senior Managing Director at SEGA, starred in a series of commercials promoting the Dreamcast. The commercials start off with Yukawa overhearing some kids in the streets making fun of SEGA, saying they suck. Being totally distraught by this, he stumbles around the streets in a haze, and ends up getting beaten up. In another he's having a nightmare where a bunch of kids start off by praising SEGA and saying it's changed for the better, only to transform into evil kids in the next second and leaving him with the words "Let's go home and play PlayStation...". All of the commercials end with "Stand up Yukawa!", meaning he needs to stand up for SEGA more.

The commercials became an enormous success spawning all sorts of Yukawa related sites, cameos... and even a game of his own. Namely, this one.

To watch the commercials, just search for his name online, and they should show up right at the top. That's how big they were. :)
Parf (7787) added Yukawa Moto Senmu no Otakara Sagashi (Dreamcast) on Dec 09, 2011