The Hulk

Comic

There was a tie-in comic based on the game in which the villain resembles the game author Scott Adams. According to Adams, the Marvel art department asked him if he had any ideas for the villain and he just sent in a picture of himself. The reaction, as quoted in Retro Gamer #5:

I got a note back from the art department saying that he looked extremely villainous and they could do a lot with him.