OverviewMindscape, as we know it now, is the result of a turbulent change of events spanning 15 years which took the company on a rollercoaster ride, soaring it to huge success, plumpeting it to the brink of extinction and back again.
Roger M. Buoy, previously an Executive Vice President with Scholastic, Inc., founded Mindscape, Inc. in 1983.
Located in Northbrook, Illinois, a suburb of Chicago, Mindscape, Inc. was a very successful publisher and distributor of Commodore, Amiga and DOS games as well as educational software and applications. In 1986/87, Mindscape acquired software companies Scarborough Systems, Learning Well, and CBS Interactive Learning.
In March 1990, The Software Toolworks of Novato, California, acquired Mindscape, moved it to California and set it up as an independently operated division. The deal, worth $40 million, included Mindscape's licensing arrangement to design game cartridges for the Nintendo Entertainment System (NES). Mindscape founder Roger Buoy remained on board but stepped down from management in 1992.
On April 11, 1994, The Software Toolworks and Mindscape, Inc. were acquired by London-based media group Pearson, plc for about $500 million. The resulting company was renamed Mindscape, Inc. once again. Acquisitions by Mindscape, Inc. while Pearson, plc owned the company included Strategic Simulations Inc. (SSI) (in Oct. 1994), which operated as a development subsidiary, and MicroLogic Software, Inc. (in Sept. 1995). Pearson, plc formed Mindscape Online Publishing for digital publishing and distributing during this period.
In 1995, these office locations were listed in a press release, and the company was referred to as Mindscape Entertainment:
The next couple of years caused the most upheaval for Mindscape. In a nutshell, Mindscape was bought and sold three times in the span of three years. First acquired by The Learning Company (TLC) (1998), then sold to Mattel, the toy company, along with TLC (1999), and TLC/Mindscape was sold yet again to the Gore Technology Group (2000). (See the History items for more details.) Luckily most of the Mindscape companies and divisions were kept separate as a unit and did not get absorbed by any other entity. The only exception to this was the United States location in Novato, California, which became part of The Learning Company somewhere along the way.
Mindscape's ultimate salvation came in 2001 when Frenchman Jean-Pierre Nordman, formerly managing director of TLC's international division TLC Edusoft, came forth and acquired all of the Mindscape subsidiaries from the Gore Technology Group. Former executives of The Learning Company (TLC), Broderbund and Mindscape joined the company with Nordman as CEO. They named it Mindscape SA.
Mindscape SA is headquartered in Boulogne-Billancourt, France, a suburb west of Paris. The company specializes in the editing and publishing of educational and recreational software in three principal products lines: youth-oriented games, family oriented games and educational software.
Mindscape SA Subsidiaries:
Also Known As
TriviaLocation and contact information for Mindscape Inc. (circa 1983)
3444 Dundee Road
Northbrook, IL 60062
Telephone: (312) 480-7667
Location and contact information for Mindscape Inc. (December 1994)
60 Leveroni Court
Novato, CA 94949
Tel. : +1 415-883-3000
Fax : +1 415-883-3838