Andrew House

Developer BIO

us.playstation.com

As executive vice president, Sony Computer Entertainment America, Andrew House is responsible for third party and developer relations, including cultivating relationships and maintaining and growing content alliances with developers and publishers, as well as managing licensee relations and overall strategic product planning. Additionally, House oversees all facets of the company’s marketing and brand management efforts in North America.

House’s extraordinary ability to create mutually beneficial partnerships with the third party community has led many of the industry’s key creative houses to publicly tout unwavering commitment to PlayStation, helping Sony Computer Entertainment America maintain its leadership position in two platform cycles. House is also responsible for ensuring that the best offline and online titles appear on PlayStation 2, and played an instrumental role in encouraging platform-exclusive content development for many of the industry’s premier franchises.

During his tenure, House has been instrumental in the creation and execution of the marketing strategy that transformed and expanded the PlayStation brand into a household name, appealing to a mass-market audience. House has also been a key player in developing award-winning advertising campaigns for the company, including the 2002 PlayStation 2 brand campaign, featuring the tagline “Live in Your World. Play in Ours.,” that received accolades from Advertising Age, Ad Week and Ad Critic.

House was appointed to the position of executive vice president in July 2002 and previously held the position of senior vice president, Sony Computer Entertainment America. He was appointed to serve as a corporate executive officer of Sony Computer Entertainment Inc., the global company, and he is a key member of the organization’s management team.

House joined Sony in 1990, where he worked in corporate public relations for Sony Corporation (Japan) for five years. In April 1995, House was transferred to the marketing and communications division of Sony Computer Entertainment Inc., the parent company for Sony Computer Entertainment America and Sony Computer Entertainment Europe, working with the newly created International Software Division. There, he was responsible for the marketing and promotion of Sony Computer Entertainment’s European and U.S. developed game titles for the Japanese market before leading the marketing effort for Sony Computer Entertainment America beginning in March 1996.

House obtained his bachelor of arts in English language and literature from Oxford University, England.

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Games Credited

ATV Offroad Fury: Blazin' Trails (2005), Sony Computer Entertainment America, Inc.
Death Jr. (2005), Konami Digital Entertainment, Inc.
Death Jr. (Limited Edition) (2005), Konami Digital Entertainment, Inc.
EyeToy: Kinetic (2005), SCEE
Genji: Dawn of the Samurai (2005), Sony Computer Entertainment Japan
God of War (2005), Sony Computer Entertainment America, Inc.
Jak X: Combat Racing (2005), SCEA
Kingdom of Paradise (2005), Sony Computer Entertainment Incorporated
Neopets: The Darkest Faerie (2005), Sony Computer Entertainment America, Inc.
Ratchet: Deadlocked (2005), Sony Computer Entertainment America, Inc.
Rise of the Kasai (2005), Sony Computer Entertainment America, Inc.
Shadow of the Colossus (2005), SCEA
Sly 3: Honor Among Thieves (2005), SCEA
SOCOM 3: U.S. Navy SEALs (2005), SCEA
SOCOM: U.S. Navy SEALs - Fireteam Bravo (2005), Sony Computer Entertainment America, Inc.
Twisted Metal: Head-On (2005), SCEA
WipEout Pure (2005), SCEA
ATV Offroad Fury 3 (2004), Sony Computer Entertainment America, Inc.
EyeToy: AntiGrav (2004), SCEA
EyeToy: Play 2 (2004), Sony Computer Entertainment Europe Ltd.
Gran Turismo 4 (2004), SCEI
Hot Shots Golf: Open Tee (2004), Sony Computer Entertainment Incorporated
Jak 3 (2004), Sony Computer Entertainment America, Inc.
Killzone (2004), SCEA
Ratchet & Clank: Up Your Arsenal (2004), Sony Computer Entertainment America, Inc.
Rise to Honor (2004), SCEA
Sly 2: Band of Thieves (2004), SCEA
Amplitude (2003), Sony Computer Entertainment America, Inc.
Jak II (2003), SCEA
MLB 2004 (2003), Sony Computer Entertainment America, Inc.
Primal (2003), SCEE
Ratchet & Clank: Going Commando (2003), Sony Computer Entertainment America, Inc.
Siren (2003), SCEI
SOCOM II: U.S. Navy SEALs (2003), SCEA
War of the Monsters (2003), Sony Computer Entertainment America, Inc.
ATV Offroad Fury 2 (2002), SCEA
Dark Cloud 2 (2002), Sony Computer Entertainment Incorporated
Disney's Treasure Planet (2002), SCEE
Drakan: The Ancients' Gates (2002), Sony Computer Entertainment America, Inc.
The Mark of Kri (2002), SCEA
Sly Cooper and the Thievius Raccoonus (2002), SCEA
SOCOM: U.S. Navy SEALs (2002), SCEA
World Tour Soccer 2003 (2002), Sony Computer Entertainment Europe Ltd.
C-12: Final Resistance (2001), SCEE
Cool Boarders 2001 (2001), SCEA
Extermination (2001), SCEI
Frequency (2001), SCEA
Gran Turismo 3 A-Spec (2001), Sony Computer Entertainment Incorporated
ICO (2001), SCEA
Jak and Daxter: The Precursor Legacy (2001), SCEE
Kinetica (2001), SCEA
MLB 2002 (2001), Sony Computer Entertainment America, Inc.
NFL GameDay 2002 (2001), Sony Computer Entertainment America, Inc.
NHL FaceOff 2001 (2001), Sony Computer Entertainment America, Inc.
Okage: Shadow King (2001), SCEI
PaRappa the Rapper 2 (2001), SCEI
Syphon Filter 3 (2001), SCEA
Twisted Metal: Black (2001), SCEA
Crash Bash (2000), SCEA
Dark Cloud (2000), Sony Computer Entertainment Incorporated
EverQuest: The Ruins of Kunark (2000), Sony Online Entertainment Inc.
MediEvil II (2000), Sony Computer Entertainment Europe Ltd.
NFL GameDay 2001 (2000), Sony Computer Entertainment America, Inc.
Spyro: Year of the Dragon (2000), SCEE
Ape Escape (1999), SCEA
Crash Team Racing (1999), SCEA
Grandia (1999), ESP
Gran Turismo 2 (1999), Sony Computer Entertainment Incorporated
Hot Shots Golf 2 (1999), Sony Computer Entertainment Incorporated
Spyro 2: Ripto's Rage (1999), Sony Computer Entertainment America, Inc.
Syphon Filter (1999), 989 Studios
Tomba! 2: The Evil Swine Return (1999), Whoopee Camp
Um Jammer Lammy (1999), SCEI
Wild Arms 2 (1999), SCEI
Blasto (1998), SCEE
Crash Bandicoot: Warped (1998), SCEE
Disney/Pixar A Bug's Life (1998), SCEE
Legend of Legaia (1998), SCEI
MediEvil (1998), SCEA
NFL Xtreme (1998), SCEE
Spyro the Dragon (1998), Sony Computer Entertainment America, Inc.
Star Ocean: The Second Story (1998), Enix Corporation
Armored Core (1997), FromSoftware, Inc.
Bloody Roar (1997), Hudson Soft Company, Ltd.
Bushido Blade (1997), Square Co., Ltd.
CART World Series (1997), SCEA
Cool Boarders 2 (1997), UEP Systems Inc.
Crash Bandicoot 2: Cortex Strikes Back (1997), SCEA
Final Fantasy VII (1997), Square Co., Ltd.
Gran Turismo (1997), SCEI
Intelligent Qube (1997), SCEE
Jet Moto 2 (1997), SCEA
NFL GameDay ‘98 (1997), SCEA
Saga Frontier (1997), Square Co., Ltd.
Crash Bandicoot (1996), SCEA
Jet Moto (1996), SCEA
Motor Toon Grand Prix (1996), Sony Computer Entertainment Incorporated
NFL GameDay '97 (1996), Sony Computer Entertainment America, Inc.
PaRappa the Rapper (1996), SCEI
Tail of the Sun (1996), Artdink Corporation
Tobal No.1 (1996), Square Co., Ltd.
Twisted Metal 2 (1996), SCEA
Wild Arms (1996), SCEI
Aquanaut's Holiday (1995), SCEI
Beyond the Beyond (1995), Sony Computer Entertainment Incorporated