American McGee presents Bad Day LA

American McGee Presents: Bad Day L.A. In Development For Xbox And PC

**Third-Person Action/Adventure Satirical Comedy Challenges Gamers To Save Los Angeles From Aliens, Zombies and Natural Disasters

LOS ANGELES - April 26, 2005** - American McGee Presents: Bad Day L.A., a third-person action/adventure game that will weave a wild storyline and a unique art style, is currently in development for the Xbox® video game system from Microsoft and the personal computer. Developed and published by Enlight Software, Ltd.; conceived, designed and executive-produced by American McGee, Bad Day L.A. is expected to be available in Q1 2006.

"Bad Day L.A. will give gamers a one-of-a-kind experience - from the astonishing graphical art style to the atypical storyline featuring zombies, earthquakes, fires and terrorist attacks, to the reluctant and cynical politically incorrect hero - those who play it will never forget it," said American McGee, executive producer for the game. "Bad Day L.A. features awesome combat, a variety of mission scenarios, and a main character whose constant cynical wisecracking and 'every man for himself' attitude make him one of the most hilarious and politically incorrect game 'heroes' to date. Bad Day L.A. is sure to offend half of America while giving the other half a much-needed escape from their everyday fears."

Bad Day L.A. will plunge the player into a deep and comedic storyline that plays off the "fear culture" of modern America with a tongue-in-cheek comedic twist. Set in modern-day Los Angeles, Bad Day L.A. will satirize the City of Angels and disaster films while combining a fantastical art style, groundbreaking collaborative gameplay elements and a heavy dose of dark satire to create a truly unforgettable experience.

In Bad Day L.A., players are thrust behind the shopping cart of a homeless man turned city-saving crusader, Anthony Williams, a reluctant hero who left behind the privileged life of a successful Hollywood agent after losing his self-respect. Anthony survives in his cocoon of destitution and isolation in Los Angeles until it all suddenly goes downhill and Los Angeles comes under attack from zombies, terrorists, earthquakes and other untold disasters. Facing complete annihilation, Anthony is reluctantly forced to begin a cynical quest for salvation. Using only his street smarts and the environment to stay alive, he must save the very city he loathes and its citizens whom he detests, and, in the end, escape what has become a very Bad Day in L.A.

Bad Day L.A. will boast a flat graphical art style developed by "Kozyndan," a highly acclaimed LA-based art team, which will give the game an unmistakable and totally unique look and feel.

Bad Day L.A. will feature ten expansive game levels based on real-world Los Angeles neighborhoods, including Hollywood Boulevard, Venice Beach and Beverly Hills, and each will provide gamers with different challenges and experiences. To fight their way through this battered Los Angeles, players will be armed with an eclectic mix of everyday armaments and bizarre and humorous weaponry, from the mundane firearm to the more improvisational spray paint can flamethrower.

American McGee Presents: Bad Day L.A. is expected to be available in Q1 2006.

For more information, please visit the game's official Web site at www.enlight.com/baddayla.

Source:

Press release (26th April 2005)

American McGee's Bad Day: LA To Be Published by Industry Newcomer Lexicon Entertainment

Bath, July 25th, 2006 – Industry newcomer Lexicon Entertainment today announced that the highly anticipated "American McGee's Bad Day: LA" PC version will be the first of many products to be published within the UK and other PAL territories.

With the financial muscle to be a major player in the market, Lexicon sees Bad Day: LA as a huge coup to start their publishing division. The product is due to launch Q4 2006. "American McGee's: Bad Day LA," 3rd Person action/adventure, was developed by Enlight Software originally and will be distributed into several European territories. A distribution deal is in place with a large publisher and will be announced shortly.

McGee's latest game, "Bad Day LA," is a spoof of disaster films like "The Day After Tomorrow." "In simple terms, 'Bad Day LA' is every blockbuster disaster film funneled into one insane day as experienced from the perspective of the world's ultimate politically incorrect antihero," McGee said, adding that the story and events are meant to humorously highlight what he called the ridiculous nature of the "fear culture" in the U.S.

Los Angeles resident McGee said that the game will bring the vibe of the city into this context. For example, in the midst of natural disasters, the game's residents remain on their cell phones as they watch citizens on fire run down the street.

The protagonist is a homeless man who abandoned his privileged life as a successful Hollywood agent after losing his self-respect. McGee said supporting characters in the game are a recognizable cross section of broad stereotypes, including a blond Beverly Hills bimbo, a Hispanic yard worker, a gung-ho action hero and a middle-class white kid.

Although the game will not use celebrity talent, McGee said certain household names provided inspiration for several of the main characters. Among those he cited are Dave Chappelle, Haley Joel Osment, Danny Trejo, Arnold Schwarzenegger and Paris Hilton.

"We are excited about publishing Bad Day: LA "said Emily Booty, Sales and Marketing Director for Lexicon "To publish the product within specified territories ensures that we keep to our word in distributing and publishing quality products. We have been looking all over the world for new, innovative products and Bad Day: LA was perfect for us in stamping our mark on the market."

'Lexicon Entertainment was a perfect partner to publish Bad Day: LA in Europe' said Trevor Chan, Chairman of Enlight Software. 'They have shown from the start enthusiasm for the product and we are confident that the product will be a huge success'

Official Bad Day: LA Website – http://www.enlight.com/bdla/

Source:

Press release (25th July 2006)

Anthony is about to have a very BAD DAY

Having lost all respect for himself and his fellow man he leaves behind the privileged life of a Hollywood agent, he chooses a of homelessness, destitution and isolation, All he wants is to be left alone, and so far he’s had his wish.

Today all that will change. As the city of Los Angeles comes under attack from zombies, terrorists, earthquakes, riots, meteor showers and other disasters, Anthony will have to use all his street smarts to stay alive. Along the way he will be forced to overcome his hatred of humanity and work with others to escape what has become a very Bad Day in LA.

Unique weapons, spectacular scripted events, intelligent NPC’s, compelling sound and music and an engaging storyline.

While trying to escape the city, the player will explore real life Los Angeles locations including Hollywood Boulevard, Venice Beach and Beverly Hills. Combat is assisted by a rag-tag collection of supporting characters, each with unique skills, styles and personalities.

Source:

Back of Keep Case - Windows (South Africa)

ANYTHING THAT CAN GO WRONG, WILL.

Anthony is homeless by choice. All he wants is to be left alone. But today, thanks to some unwelcome visitors to the city of Los Angeles, Anthony is going to be very, very unhappy. Zombies, terrorists, earthquakes, meteor showers and other natural disasters force Anthony to work with the society he hates to make it through a BAD DAY in L.A.

Embrace the chaos through a unique visual style, offbeat comedic storyline and truckloads of explosive action.

Think fast and think smart as you come face-to- face with raging, terrorized and panic ridden NPC’s who are facing their own virtual mortality

Grab what you can for weapons, from everyday items to firearms, to take on the growing population of bad guys.

Explore real life areas of Los Angeles like Hollywood Blvd, Venice Beach and Beverly Hills to see how the rich and famous used to live it up.

Source:

Back of Keep Case - Windows (United States)

Ein richtig schlechter Tag für Anthony

Anthony hat Jegliche Achtung vor sich und seinen Mitmenschen verloren. Sein privilegiertes Leben als erfolgreicher Hollywood-Agent hat er längst hinter sich gelassen und vegetiert in einem Kokon aus Armut und Isolation. Alles was er möchte ist, in Ruhe gelassen zu werden. Bislang wurde ihm dieser Wunsch auch erfüllt.

Doch ab heute wird sich alles ändern. Los Angeles wird von Zombies und Terroristen angegriffen, und von Erdbeben und anderen unsäglichen Katastrophen heimgesucht. Per bevorstehenden Vernichtung ins Auge blickend, sieht sich Anthony gezwungen, seine Menschenverachtung zu überwinden und einen zynischen Kampf zur Reifung der Stadt zu beginnen. Er besitzt nichts als seine sicheren Instinkte, um am Leben zu bleiben. Er muss die Stadt und die Einwohner retten, die er eigentlich verachtet.

**GameStar

09/06**

"Bad Day LA it quasi der Spiele-Ableger der Fernsehserie South Park: Respektlos, weit unter der Gürtellinie, aber mit eigenem Look und äußerst schrägem Humor.“

**Süddeutsche Zeitung

10.07.2006**

„In seinem neuen Werk „Bad Day LA“, das Anfang August erscheint, beschäftigt sich American McGee mit der amerikanischen Paranoia - ironisch und zugleich toternst.“

**Berliner Morgenpost

15.07.2006**

"Das grandiose Comedy-Action-Adventure-Game hat das Zeug zu einem echten Spiele-Hit - nicht zuletzt, weil sich wegen der anspruchsvollen, aber dennoch lustigen Spielidee auch viele der nicht mehr ganz jungen Gamer dafür begeistern dürften.“

Source:

Inside Covers of Box - Windows (Germany)

Das ungewöhnlichste und schrägste Action-Game des Jahres!

Story

Schauplatz ist Los Angeles, an einem Tag, an dem die Stadt von Katastrophen am Fließband erschüttert wird. In der Rolle des Obdachlosen Anthony Williams gilt es, sich durch ein Feuerwerk ungewöhnlicher Level kämpfen, wobei plötzlich Zombies die Stadt angreifen, die Erde bebt, Flugzeuge abstürzen, Meteore einschlagen und Flutwellen die Stadt heimsuchen.

Das einzige Ziel des Antihelden Anthony ist es zu überleben. Schnell begreift er, dass er nur weiterkommt, wenn er anderen hilft. Somit führt ihn sein Weg durch eine völlig abgedrehte Comicwelt, die im Chaos versinkt und in der die Anarchie regiert.

FEATURES * Das totale Chaos — Shit happens!

• Zehn Desaster überströmte Levels, mit konstanter Action und einer Vielzahl an skurrilen Quests.

• Unglaublich witzige und fließende Hintergrundstory (über 40 Minuten an Zwischensequenzen).

• Völlig verrückte Hilfscharaktere mit einzigartigen Talenten und hilfreich-abgedrehten Eigenschaften.

• Einzigartiger Cartoon-3D-Grafik-Look des kalifornischen Konzept-Künstlerpaares Kozyndan.

• Beispiellose KI, die NPCs mitfühlen lässt und jede Handlung des Spielers mit dramatischem Einfluss auf das Spiel ausstattet.

• Alltagsgegenstande können als Waffen verwendet werden, was eine Vielzahl an Möglichkeiten schafft, um Personen zu malträtieren.

Source:

Back of Box - Windows (Germany)