Transformers: The Game

Hasbro Taps Activision to Publish Range of Video Games Based on the TRANSFORMERS Franchise and Live-Action Film from DreamWorks and Paramount Pictures

PAWTUCKET, R.I., Feb 13, 2006: The Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc. (NYSE: HAS) and Activision, Inc, (NASDAQ: ATVI), a leading publisher of interactive entertainment software products, announced today a license that grants Activision the global rights, excluding Japan, to develop console, handheld and PC games based on Hasbro's renowned TRANSFORMERS brand. The first game will be tied to the much-anticipated July 4, 2007 movie release of the live action TRANSFORMERS film from DreamWorks Pictures and Paramount Pictures.

The TRANSFORMERS brand has been one of the best-selling boys' action brands in a wide-range of categories, from toys to publishing to apparel, since its launch as a global property in 1984. Hasbro is currently gearing up to activate one of the Company's most ambitious worldwide marketing and merchandising programs yet to coincide with the live action movie in 2007.

"We are thrilled to work with Activision to bring the widely popular TRANSFORMERS brand to the world of digital entertainment and introduce millions of consumers to our best-known TRANSFORMER and biggest hero of all time-OPTIMUS PRIME," said Jane Ritson-Parsons, president of the Hasbro Properties Group (HPG). "As the leading developer of video games, Activision shares our passion and excitement for the TRANSFORMERS story line. We know this world-class and creative team will bring TRANSFORMERS to life in powerful and exciting ways as we immerse a broad audience in this pop-culture phenomenon."

"TRANSFORMERS has all of the elements necessary to translate incredibly well into video games," said Mike Griffith, president and CEO, Activision Publishing, Inc. "We look forward to bringing the TRANSFORMERS robots to life with the latest interactive technology and graphics."

The announcement of Activision as the global game publisher for the TRANSFORMERS brand marks the beginning of Hasbro's commitment to bring its well-known toy and game brands further into the digital media space. This effort follows the reacquisition of its video gaming rights from Infogrames Entertainment SA in June 2005.

"Video gaming is a natural next step for our classic properties as children and adults alike live more of their lives around technology," said Ritson-Parsons. "We see the digital arena as a great complement to the lifestyle experiences that we're providing to consumers in a variety of categories."

In addition to console, handheld and PC-based games, Hasbro plans to expand the TRANSFORMERS brand's reach through ring tones, mobile gaming and a host of other products for gaming fans of all ages.

The live-action TRANSFORMERS movie from DreamWorks Pictures, Hasbro and Paramount Pictures, will be directed by Michael Bay ("The Rock" and "Armageddon") from a screenplay being written by Alex Kurtzman and Roberto Orci ("Mission Impossible: 3"). Tom DeSanto ("X-Men" and "X2: X-Men United"), Don Murphy ("The League of Extraordinary Gentlemen") and Lorenzo di Bonaventura ("Four Brothers") are producing the film, with Steven Spielberg and Hasbro's Brian Goldner executive producing.

Source:

Press release (13th February 2006)

PETER CULLEN AND FRANK WELKER REPRISE ROLES OF OPTIMUS PRIME AND MEGATRON IN TRANSFORMERS: THE GAME

Santa Monica, CA – April 6, 2007 – Legendary voice actors Peter Cullen and Frank Welker, the original voices of OPTIMUS PRIME and MEGATRON from the first TRANSFORMERS animated series, are set to star as the lead characters in TRANSFORMERS: The Game, from Activision, Inc. (Nasdaq: ATVI), developed under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS).

“As TRANSFORMERS fans, we knew the importance of having the well-known voices of OPTIMUS PRIME and MEGATRON in the game,” said Laird Malamed, head of production, Activision, Inc. “Peter and Frank's signature voices bring the characters to life and will immerse a whole new generation of enthusiasts in the epic battle between the AUTOBOTS and DECEPTICONS.”

Based on “TRANSFORMERS,” the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and others, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.

TRANSFORMERS: The Game is in development by Traveller’s Tales for Xbox 360™ video game and entertainment systems from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen - Violence) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated RP (Rating Pending) by the ESRB. Two unique games for Nintendo DS™, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions, and are rated “E 10+” (Everyone 10 and older - Violence) by the ESRB. For more information, visit http://www.transformersgame.com/.

Source:

Press release (6th April 2007)

TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS NINTENDO DS™ FACT SHEET

PRODUCT DESCRIPTION:
Based on Hasbro’s TRANSFORMERS property and upcoming live-action feature film from DreamWorks Pictures and Paramount Pictures due out on July 29th, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS lets gamers control the outcome in the battle for Earth. Players can choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS and will also experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE such as BUMBLEBEE, BARRICADE and others.

KEY FEATURES:
• Protect Or Destroy The Earth with Nintendo’s Wi-Fi – Nintendo Wi-Fi Connection enables players to engage in the “AllSpark Wars” where they must help their side win the global conflict between AUTOBOTS and DECEPTICONS via daily challenge missions and global player stats comparisons.

• Battle Again and Again Alone or With Friends – Each Nintendo DS game features 20 unique story missions plus more than 20 challenge missions as well as local wireless multiplayer modes (up to four players) such as Team Death Match and AllSpark Sports.

• More Than Meets the Eye – In addition to playing as some of the most well-known TRANSFORMERS robots, fans are able to scan over 30 unique vehicles and customize their paint schemes. Gamers can instantly morph from a larger-than-life robot to a high-powered vehicle, such as a sports car, fighter jet or helicopter, as quick conversions leave enemies in the dust and enhance player’s combat strategy.

• The World Is Your Playground – Players take on enemy AUTOBOTS or DECEPTICONS to build up their custom TRANSFORMERS stats and abilities. Both games feature huge open environment city levels which include Casino Town and Hoover Dam while Antarctic levels are exclusive to the TRANSFORMERS: AUTOBOTS game and desert levels are featured in the TRANSFORMERS: DECEPTICONS game.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2007 Hasbro. All Rights Reserved.

Publisher: Activision Publishing, Inc.

Developer: Vicarious Visions

Release Date: July 20th 2007

Source:

Press release (29th July 2007)

THE BATTLE FOR THE ALLSPARK IGNITES ONLINE WITH THE LAUNCH OF TRANSFORMERS: THE GAME WEBSITE

Santa Monica, CA – April 27, 2007 – It’s time to choose your side! The fight for earth is being waged online with the launch of The Battle for the AllSpark web game on the official TRANSFORMERS: The Game site from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. (NYSE:HAS). Starting tonight fans can log on to http://www.transformersgame.com to get the latest news and information on the highly anticipated game, as well as sign up as an AUTOBOTS or DECEPTICONS character and join forces with a global team vying for prizes, exclusive access to game information and control over Earth.

“The TRANSFORMERS: The Game website gives fans a unique and interactive way to experience the TRANSFORMERS universe,” said Will Kassoy, senior vice president of global brand management, Activision, Inc. “Fans will become part of a global community where they can join forces with other players, chat live with TRANSFORMERS fans, as well as watch and engage in battles to capture power of the AllSpark.”

The Battle for the AllSpark is a worldwide online multiplayer experience that allows fans to play on the AUTOBOTS or DECEPTICONS team to face off in real time challenges that pit one side against the other in a struggle to take over the world. Players contend in one-on-one skirmishes that continually earn points for themselves and their team. Each week, individuals with the highest scores will be rewarded with a variety of prizes, while the side with the largest score takes control of the AllSpark and is granted exclusive access to special sections of the site.

Based on TRANSFORMERS, the upcoming live-action feature film due out on July 4th from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, TRANSFORMERS: The Game lets players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and other characters, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.

TRANSFORMERS: The Game is in development by Traveller’s Tales for Xbox 360™ video game and entertainment systems from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen - Violence) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated RP (Rating Pending) by the ESRB. Two unique games for Nintendo DS™, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions, and are rated “E 10+” (Everyone 10 and older - Violence) by the ESRB.

Source:

Press release (27th April 2007)

TRANSFORMERS: THE GAME

FACT SHEET FOR ALL VERSIONS (Gameplay information based on console and PC versions) PRODUCT DESCRIPTION:
Based on Hasbro’s TRANSFORMERS property and upcoming live-action feature film from DreamWorks Pictures and Paramount Pictures due out on July 27th, TRANSFORMERS: The Game lets gamers control the outcome in the battle for Earth as they choose to protect it as AUTOBOTS or destroy it as DECEPTICONS. Players will also experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE such as BUMBLEBEE, BARRICADE and others.

KEY FEATURES:

Protect Or Destroy The Earth – As the TRANSFORMERS robot’s war comes to Earth, gamers make the choice to join the AUTOBOTS in protecting our planet or to join the DECEPTICONS in destroying it. With dual campaigns, the fate of the world is in players’ hands.

MORE THAN MEETS THE EYE – Instantly change from a larger than life robot to a high-powered vehicle such as a sports car, fighter jet or helicopter. Seamless transformations leave enemies in the dust or enhance players’ combat strategy with a range of options in both vehicle and robot modes that take full advantage of the characters’ dual forms.

The World Is Your Playground – Players crush, topple and wreck every object, including buildings and vehicles, in their path or use the objects as weapons. It is up to the gamer to decide how best to use their surrounding environment.

Freedom of Choice – An unprecedented line-up lets gamers experience the massive scale, unique abilities and sheer strength of an army of characters from the TRANSFORMERS universe when they choose to play as OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more.

Variety of Combat – For head-to-head battles, fans engage in melee combat that reflects each TRANSFORMERS robot’s character, scale, weight and power along with melee weapons and special moves unique to each character. The game’s ranged combat offers a wide array of projective weapons designed to take out enemies from afar.

PlayStation® Portable Features – The PSP version features 20 playable AUTOBOTS and DECEPTICONS, from both the live-action film and previous generations, that battle through an enhanced version of the film’s storyline. Players can customize their character by choosing more than 10 different weapon types in both single and Ad Hoc multiplayer gameplay.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2007 Hasbro. All Rights Reserved.

Publisher: Activision Publishing, Inc.

Developer: Traveller’s Tales (PS3, Xbox 360, Wii, PS2, PC)

Savage (PSP)

Vicarious Visions (NDS)

Release Date: July 22nd 2007

RRP: TBD

PEGI Rating: 12+ PS3, Wii, Xbox 360, PS2 7+ NDS, PSP

Source:

Press release (3rd May 2007)

TRANSFORMERS: THE GAME

PSP® (PlayStation® Portable) SYSTEM FACT SHEET PRODUCT DESCRIPTION:

Based on Hasbro’s TRANSFORMERS property and upcoming live-action feature film from DreamWorks Pictures and Paramount Pictures due out on July 4, TRANSFORMERS: The Game for the PSP instantly immerses players in the movie storyline with more than 20 playable AUTOBOTS and DECEPTICONS from both the live-action film and previous generations. Players protect the Earth as AUTOBOTS and destroy it as DECEPTICONS while experiencing the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE such as BUMBLEBEE, BARRICADE and others.

KEY FEATURES:

• Incredible Cast of Playable TRANSFORMERS – Featuring more than 20 TRANSFORMERS, gamers play as a variety of AUTOBOTS and DECEPTICONS. Players experience the action-packed storyline from the film, as well as gameplay inspired by Gen 1 TRANSFORMERS.

• Variety of Combat – PSP gameplay features three combat modes – Robot Melee, Robot Projectile and Vehicle Projectile – through 19 story-based missions. Melee combat allows players to use numerous combo moves, as well as a variety of environmental objects as weapons. Ranged weapons, such as blasters and missiles, can be used in both robot and vehicle form.

• The World Is Your Playground – Playing through 10 massive environments, gamers save the world as AUTOBOTS and create tons of mayhem and damage as DECEPTICONS. Many areas are packed with destructible objects such as buildings, cars, lamp posts and trees, while others require players to navigate and traverse through the devastation caused by large scale combat.

• Freedom of Choice – Fans engage in either vehicular or robotic combat and outfit and upgrade their TRANSFORMERS character with more than 10 unique weapon types based on the style of gameplay that they choose.

• Multi-TRANSFORMERS Gameplay – Players battle in four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas. Gamers select the robot they want to play based on their preferred playing strategy, whether it’s fast and agile or calculated and deadly.

• More Than Meets The Eye – Gamers unlock single-player weapons, multiplayer robots and fan-favorite artwork from the game, comics and movie through gameplay progression.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. © 2007 Hasbro. All Rights Reserved.

Publisher: Activision Publishing, Inc.

Developer: Savage

Release Date: July 20th

ESRB Rating: 12+

Source:

Press release (13th May 2007)

Activision Signs Talent From Upcoming Feature Film And Original TV Series For Transformers: The Game

Santa Monica, CA – May 18, 2007 – TRANSFORMERS: The Game, from Activision, Inc. (Nasdaq: ATVI), developed under license from HPG the licensing division of Hasbro, Inc. (NYSE:HAS), is bridging the gap from “G1” (Generation One) to the present day TRANSFORMERS by casting the upcoming live-action film leads Shia LaBeouf and Megan Fox alongside legendary voice actors Peter Cullen and Frank Welker, the original voices of OPTIMUS PRIME and MEGATRON. Based on “TRANSFORMERS,” the highly anticipated live-action feature film from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, the game allows players to relive their favorite movie moments and go beyond in a movie-inspired storyline penned with the help of Flint Dille, best known as the writer of the acclaimed “TRANSFORMERS” animated series.

“TRANSFORMERS is an incredible franchise with huge global appeal and our goal is to present a game that speaks to fans of the upcoming movie as well as to G1 fans,” said Laird Malamed, head of production, Activision, Inc. “We have a fantastic line-up that includes original talent from the animated TV series and the upcoming film, bringing together the best of both worlds.”

In TRANSFORMERS: The Game, players choose to protect the Earth as AUTOBOTS or destroy it as DECEPTICONS. Playing as OPTIMUS PRIME, BUMBLEBEE, MEGATRON, BARRICADE and other characters, gamers will experience the unstoppable power and massive scale of their favorite ROBOTS IN DISGUISE as they battle for Earth.

TRANSFORMERS: The Game is in development by Traveller’s Tales for the Xbox 360™ video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ video game console, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen) by the ESRB. A PSP® (PlayStation®Portable) system version is being developed by Savage Entertainment and is currently rated “E 10+” (Everyone 10 and older – Violence) by the ESRB. Two unique games for Nintendo DS™, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, are being developed by Vicarious Visions and are rated “E 10+” (Everyone 10 and older - Violence) by the ESRB. For more information about the game, visit http://www.transformersgame.com/.

Source:

Press release (18th May 2007)

THE BATTLE FOR EARTH BEGINS AS TRANSFORMERS: THE GAME ROLLS OUT TO RETAIL STORES TODAY

**Gamers Control the Outcome of the Planet as They Choose to Protect it as AUTOBOTS or Destroy it as DECEPTICONS

Santa Monica, CA – June 26, 2007** – The fate of the world is in gamers’ hands with the announcement that TRANSFORMERS: The Game from Activision, Inc. (Nasdaq: ATVI), under license from HPG, the licensing division of Hasbro, Inc. has shipped to retail stores nationwide. Timed to the highly anticipated theatrical release of the “TRANSFORMERS” live-action feature film from DreamWorks Pictures and Paramount Pictures, the game allows players to experience the unstoppable power and massive scale of the AUTOBOTS and DECEPTICONS in an epic battle for Earth.

“TRANSFORMERS: The Game lets you choose your side – Autobots or Decepticons – to either protect or destroy Earth,” said Will Kassoy, senior vice president of global brand management, Activision, Inc. “The game features fully destructible environments, an army of playable characters, split second changes from robot to vehicle form and a storyline that goes beyond the film to include some elements from the property’s long history that will also appeal to Generation 1 fans.”

“The Activision team has done an outstanding job of replicating the live-action movie scale and realism into TRANSFORMERS: The Game,” said Jeff Burdeen, Vice President of Digital Media for HPG. “Across the current and next-generation platforms, gamers will have an awesome TRANSFORMERS experience from the amazing vehicle-to-robot changes to the heart-pounding action.”

In TRANSFORMERS: The Game for the consoles and PC, players are presented with dual campaigns as they choose from an unprecedented line-up of characters including OPTIMUS PRIME, MEGATRON, IRONHIDE, STARSCREAM, BUMBLEBEE and more. Gamers must master each character’s unique weapons,

moves and instantaneous conversions from robot to vehicle mode as they rampage through fully interactive and destructible environments in their quest to protect or destroy Earth.

The Nintendo DS™ offers two completely different games, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS. Both titles enable players to engage in the “AllSpark Wars” through Nintendo® Wi-Fi Connection where they must help their side win the global conflict between AUTOBOTS and DECEPTICONS via daily challenge missions and global player stats comparisons. Each Nintendo DS game features 20 unique story missions plus more than 20 challenge missions as well as local wireless multiplayer modes for up to four players.

The PSPÒ (PlayStationÒ Portable) system version of TRANSFORMERS: The Game features more than 20 playable TRANSFORMERS characters with three combat modes and 19 story-based missions that have players playing both AUTOBOTS and DECEPTICONS as they progress through the game. In addition, gamers can battle in four-player Ad Hoc wireless competitions including Deathmatch, Team Deathmatch, Ascension Rites (king of the hill) and Secure the Energon (capture the flag), in more than 10 multiplayer arenas.

TRANSFORMERS: The Game was developed by Traveller’s Tales for the Xbox 360™ video game system from Microsoft, PLAYSTATION®3 computer entertainment system, Wii™ home video game system from Nintendo, PlayStation®2 computer entertainment system and PC, and is rated “T” (Teen) by the ESRB. The PSP system version was developed by Savage Entertainment and is currently rated “E 10+” (Everyone 10 and older – Violence) by the ESRB. Two unique games for Nintendo DS, TRANSFORMERS: AUTOBOTS and TRANSFORMERS: DECEPTICONS, were developed by Vicarious Visions and are rated “E 10+” (Everyone 10 and older - Violence) by the ESRB. For more information about the game, visit http://www.transformersgame.com/.

TRANSFORMERS: The Game press kit assets are available at http://pressroom.activision.com where media can download press materials and art assets.

BradyGames' TRANSFORMERS: The Game Official Strategy Guide is available at electronics, book, and software retailers nationwide, and online at www.bradygames.com.

Source:

Press release (26th June 2007)

Bestimme das Schicksal der Erde. In TRANSFORMERS, dem offiziellen Spiel zum Kinofilm von Produzent Steven Spielberg und Regisseur Michael Bay, hast du es in der Hand. Schütze die Erde mit den Autobots oder zerstöre sie mit den Deceptions. In jedem Fall erleben die TRANSFORMERS eine gewaltige Schlacht um die Herrschaft über den Planeten Erde! Die TRANSFORMERS landen auf der Erde und du musst eine Wahl treffen. In dieser Doppelkampagne liegt das Schicksal der Welt allein in deiner Hand. - Verwandlungskünstler: Verwandele dich in Nullkomanichts von einem überlebensgrossen Roboter in ein leistungsstarkes Fahrzeug und lass deine Gegner in einer Staubwolke hinter dir. - Komplett zerstörbar: Alle Objekte in der Spielwelt, auch die Gebäude und Fahrzeuge, können zertrümmert, umgekippt, demoliert und sogar als Waffe verwendet werden! - Zahlreiche spielbare Charaktere: Wähle aus einer ganzen Armee an Figuren aus dem TRANSFORMERS-Universum und nutze deine besonderen Fähigkeiten, um Missionen zu erfüllen. - Abwechslungsreiche Kämpfe: Setze in den Kopf-an-Kopf-Schlachten die einzigartigen Nahkampf-Moves der Charaktere ein. Auf grössere Distanz kannst du deine Gegner im Roboter- und im Fahrzeug-Modus mit diversen Langstreckenwaffen ausschalten.

Source:

www.software-pyramide.com - Windows (German)

CHANGE FORM INSTANTLY

PROTECT or DESTROY

Play beyond the blockbuster movie and control the epic battle between the AUTOBOTS and DECEPTICONS

CHOOSING SIDES IS JUST THE BEGINNING. - Fully interactive and destructible environments

• Fly, drive, fight and shoot with an army of playable TRANSFORMERS

Source:

Back of Case - Playstation 2 (U.S.)

Control the outcome in the battle for Earth this summer with TRANSFORMERS: THE GAME, the official game of the upcoming blockbuster film from Producer Steven Spielberg and

Director Michael Bay.

Protect civilization as Autobots or destroy it as Decepticons as you lead the TRANSFORMERS in the epic battle for control of planet Earth!

• Protect or destroy: Protect Earth as Autobots or destroy it as Decepticons.
• Morph as needed: Instantly morph from a larger-than-life robot to a high-powered vehicle.
• Smash everything: Every object in the game world can be crushed and wrecked, or even used as weapons.
• Fly, drive, fight, and shoot: Play as an army of characters and utilize their unique abilities.
• Enjoy combat variety: Engage in melee or long-ranged combat with attacks unique to each character.

Source:

www.xbox.com