Resistance 2

Read all about it! Future and Sony team up for new campaign to launch Resistance 2

**Future creates authentic 1950's style newspaper to support launch of new video game

02/12/08**

Future, the special-interest media group has teamed up with games giant Sony Computer Entertainment, to create an exclusive newspaper set in the alternative 1950s timeline of new Playstation 3 game Resistance 2.

A highly collectable and engaging product, the concept was created by Future360 – Future’s in-house creative solutions team – to enlist gamers and film enthusiasts in ‘the resistance’ with calls-to-action integrated into the editorial content of the newspaper.

Distributed throughout early December, the 8pp broadsheet newspaper engages with the readership across Future’s games, films and technology titles, and will be inserted into 9 Future titles including Total Film, SFX, PlayStation Magazine 3, Official PlayStation Magazine and T3 with a total distribution of 550,000 copies.

Copies will also be distributed in branded dumpbins at cinemas around the country, and Sony will be using the striking creative as a cover-wrap in regional and local news papers.

Content of the newspaper includes reportage about the ‘Chimera’ attack; a call to action from the President; history of the game (in the context of the Resistance 2 world); 1950s style faux advertising; letters, horoscope and crossword.

Phil Lynch, Product Marketing Manger for Sony Computer Entertainment said:

"A large part of our campaign objectives were to extend the reach and appeal of Resistance 2 to more than those who'd purchased Resistance: Fall of Man. With this in mind and coupled with the game's rich 1950s American twisted history backdrop, we partnered with Future in creating an engaging and relevant 8 page authentic newspaper of the time.

Future showed a great understanding of the game, the target audience and of course the medium. The newspaper fitted beautifully with the rest of our campaign and was relevant, timely and great value for money in terms of a media buy"

Poorvi Smith, Advertising Director for Future360 said:

"It would have been easy for us just to use our strength in the games market to promote this campaign. However, we recognised the opportunity to reach both hard core and casual gamers alike - our portfolio enabled us to target young men in the games, film and technology markets in an engaging and efficient manner."

Source:

Press release (2nd December 2008)

Resistance 2 Pre-Order Offer from Gamestation

(http://www.gamestation.co.uk/product.asp?id=101297348376573 )

Order Resistance 2 from Gamestation and receive exclusive access to the multiplayer Beta tests.

This is a strictly limited offer to anybody quick enough to order Resistance 2 from Gamestation while our stock of beta keys last.

The Multiplayer Beta tests are open right now, so you can get straight into the action with your beta access code upon pre-ordering your copy from Gamestation.

The Beta will include competitive maps from three locations in the game where you can battle up to 60 rivals at once. Alternatively you will also be able to battle alongside friends in one of the co-op levels in the game.

You will need to have an active Internet connection and PlayStation Network Account to play. Please make sure your registered email address is valid.

Source:

Press release (October 2008)

Resistance 2™

FACT SHEET Publisher: Sony Computer Entertainment America Inc.

Developer: Insomniac Games

Platform: PLAYSTATION®3 system

Genre: First Person Shooter

Players: Single player, 8-player online co-op, and up to 60 players online

Launch Date: November 2008

Rating: “RP” for Rating Pending

OVERVIEW

On the brink of annihilation, mankind resumes the fight against the unstoppable Chimera on the shores of the United States. And thus the stage is set for Resistance 2™, the highly anticipated follow-up to Insomniac Games’ best-selling PS3 launch title, developed exclusively for the PLAYSTATION®3 system. Players will once again step into the war-torn boots of Nathan Hale, who not only faces near impossible odds on the battlefield, but also constantly struggles with the Chimeran virus raging inside his own body. In addition to an epic single-player campaign, Resistance 2 will offer a truly unprecedented eight-player, class-based online co-op campaign with a separate, parallel storyline and 60-player online competitive multiplayer built upon a ‘massive battles, greater intimacy’ mantra. Players can also expect a re-designed MyResistance.net featuring social networking tools designed to enhance a user’s gameplay experience whether they’re engaged in single, co-op or competitive combat

STORYLINE

Picking up immediately where Resistance: Fall of Man concluded, Resistance 2 follows. Nathan Hale as he finds himself once more in a world transformed by war and invasion. Undaunted by their defeat in London, the Chimera have continued to advance, now poised to attack the United States. Entire cities have been leveled and communities annihilated. In this war where the odds are so heavily stacked against the human race, few are left who are willing and able to fight.

Fortunately, Hale is not alone. A group of super soldiers simply known as the Sentinels will fight alongside Hale as they collectively attempt to thwart the inevitable.

KEY FEATURES

• Take on the role of Nathan Hale as he battles the Chimeran virus raging within. Fight for humanity’s survival against new swarms of vicious Chimera equipped with new weapons along with re-designed favorites from Resistance: Fall of Man such as the Bullseye and Auger.

• Set in an alternate reality 1953 America, explore highly-detailed and interactive environments where the familiar meshes with the alien, resulting in an American landscape both beautiful and haunting.

• Experience online co-op in a completely new way. Choose between three distinctive character classes and join seven other players to battle through a unique story that parallels the main campaign. Players will also enhance their characters’ attributes as they unlock new armor sets and equipment along the way.

• Online competitive multiplayer – a cornerstone to Resistance: Fall of Man’s global appeal – just got better. Engage in massive 60-player competitive combat with an entirely new squad-based focus designed to balance progression, firefights and rivalries.

• Join MyResistance.net, an unrivaled FPS community complete with skill-based match-ups, dedicated gaming/community/stats servers, social networking tools and an open invite system.

MARKETING SUPPORT

Sony Computer Entertainment America will support Resistance 2 with a blockbuster multimillion dollar marketing campaign. This will include aggressive national television, print, online and viral advertising campaigns, full promotional support, dedicated point-of-purchase displays and merchandising support, broad-based public relations support, and an immersive and interactive website.

Source:

Press release (July 2008)

Produktbeschreibung

Resistance 2 knüpft direkt an Resistance: Fall of Man an und führt dich über den Atlantik in ein belagertes Amerika der Fünfzigerjahre. Die Schlachten sind noch größer, die Landschaften spektakulärer und die Handlung, die aus der Perspektive des Helden erzählt wird, noch packender! Abgerundet wird das Ganze durch den revolutionären Koop-Modus, der bis zu acht Spielern die Möglichkeit bietet, speziell entwickelte Kampagnen gemeinsam in Angriff nehmen.

Features

• 1-2 Spieler
• DUALSHOCK 3 / SIXAXIS
• Netzwerk-Spieler: 2-60
• Mind. 300 MB HDD
• Dolby Digital
• PAL / HD 720p
• Netzwerk kompatibel
• Unterstützt Vibration

Source:

www.software-pyramide.de