MTV Pimp My Ride
Enter Pimp City—where bling is king and style is everything in Pimp My Ride™. On these streets, if your car isn't fully pimped out, you might as well be walking.
You and Xzibit will take on the challenge of hooking up your homies and transforming their hoopties, buckets, and beaters into the hottest whips on the street. Then you can take your ride out and red-line it on the highways of Pimp City. You choose the mods, and you choose the route, but pimping ain't easy. It will take speed and style to hook them up right.
Do you have what it takes to Pimp their Ride?
Big pimping: Trick out your ride with tires, rims, HD flat panels, and all manner of bling. With 100s of parts and 40 different dealers, you can re-design cars over and over again and never pimp the same way twice!
The man himself: Xzibit, the host of MTV's Pimp My Ride, will guide you through every stage of the pimping process. Hear Xzibit himself offer advice and hilarious comments as you pimp ride after ride.
Real cars, real people: Fifteen people need your help with their busted whips, and it's up to you to pimp their rides. Each mission asks you to help a real person, and pimp out a real-life broken ride. Pimp hard enough, and you can play with Xzibit's own high-rolling feature ride.
- MTV styling: MTV brings its New School meets Old School delivery in art, music, and gaming!
- Five unique boroughs: Explore free-roam environments in 5 different neighborhoods like New Wave Beach and Hip Hop Heights. Battle the clock in red-line street racing and cruise the boroughs as you look for exciting new part suppliers. Beat challenges and earn more bling!
Source:
www.xbox.com
MTV'S Pimp My Ride(R) Ships to Retail Stores Nationwide
MINNEAPOLIS, Dec 05, 2006 (BUSINESS WIRE) -- High-RPM racing meets outrageous car customization with MTV's Pimp My Ride(R), available now from Activision Publishing, Inc., a wholly owned subsidiary of Activision, Inc. (Nasdaq:ATVI). Players will join MTV host and hip-hop star Xzibit as they rip through Pimp City in their quest to transform broken down hoopties into pimped out rides for pride and respect.
"Pimp My Ride allows gamers to experience all the fun of MTV's popular television program with a heart-pounding racing element," said David Oxford, Activision Publishing, Inc. "Players can roll with Xzibit as they test both their customization and driving skills by creating and racing the coolest rides in authentic neighborhoods and dynamic environments with tons of suppliers and hundreds of parts."
"We are thrilled to bring the signature style from our hit show, Pimp My Ride, to the world of video games," said Tony Calandra, Senior Director, MTV Games. "It is great for us to see the evolution of the franchise that helped to put car customization and culture on the map, and now fans of Pimp My Ride will be able to experience and enjoy it from their own homes in an exciting and fun, new way."
Pimp My Ride thrusts gamers into the world of Pimp City. Here, bling is king, and speed is everything. With Xzibit lending some tracks from his recently released CD, the game has a true MTV generation backdrop of urban music, art and sound where players step into the role of modification master to customize cars into the most banging whips while redlining them through the streets. Players pick the mods, hooking up everything from tires and rims to bumpin' subwoofers and flat panel TVs to transform the worst broken down beaters into pimped out masterpieces. Style skills are put to the ultimate test and completed cars are then raced in the streets to gain priceless bragging rights and credibility in their neighborhoods. Players can navigate free-roam environments, earning respect with flossed out rides in five unique boroughs such as New Wave Beach, Hip-Hop Heights and Downtown Metro.
Pimp My Ride is available now for the PlayStation(R)2 computer entertainment system for a suggest retail price of $39.99 and available December 5 on the Xbox 360(TM) video game system from Microsoft for a suggested retail price is $49.99. The game has been rated "T" ("Teen") by the ESRB for all versions.
About Activision, Inc.
Headquartered in Santa Monica, Calif., Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.47 billion for the fiscal year ended March 31, 2006.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Sweden, Spain, the Netherlands and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.
About MTV Games
MTV Games is dedicated to producing and marketing unique interactive entertainment experiences that resonate with MTV's audience. Through strategic partnerships with a range of videogame publishers and independent developers, MTV Games creates, supports and participates in the success of a diverse slate of innovative console, handheld and PC titles for both hardcore and casual gamers. Titles released under these partnerships receive multi-platform promotion across MTV's properties worldwide, including MTV, mtv2, mtvU and mtv.com, leveraging MTV's unique brand and marketing capabilities to maximize sales. In addition, MTV Games collaborates with its partners on soundtracks, in-game advertising sales and development of complementary television programming.
The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation and an informal SEC inquiry, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
SOURCE: Activision Publishing, Inc.
Activision Publishing, Inc.
Steve Williams, Brand Manager, 952-918-9410
Source:
Activision Press Release (December 05, 2006)
Contributed by Jeanne, Starbuck the Third.