Nintendo of America Inc.

Overview

This subsidiary of Nintendo Co., Ltd. is based in Redmond, Washington. It began its operations in 1980 and was initially headed by Hiroshi Yamuachi's son-in-law, Minoru Arakawa. Since then they have exclusively published and localized games.

After the video game crash in 1983, Arakawa decided to take advantage of this by bringing the Famicom to America. He feared that cheap games from Taiwan might flood the market and he got Nintendo's engineers to create a lockout chip, therefore Nintendo would only manufacture the cartridges for the console (unlike in Japan, where Nintendo, Konami, Namco, Bandai, Capcom and Jaleco made their own cartridges, custom chips, etc;). This also pushed for Nintendo to license all games in North America. Arakawa also feared that companies would also produce a bunch of low quality games, thus created the rule where a publisher can only publish five games per year. This rule was dropped after 1991, as companies such as Konami would own a second publishing label (i.e. Konami's Ultra Games/Palcom software).

Nintendo of America has always had a strong censoring policy on games.

The company has also been a strong supporter of Rare, Ltd during the time that Nintendo owned the company. It also has had a key role in publishing and localizing some games that were popular in other areas of the world and would bring them to North America for North American audiences.

Games

Super Mario Maker for Nintendo 3DS(2016)
Pokémon Moon with Bonus Lunala Figure(2016)
Pokémon Sun with Bonus Solgaleo Figure(2016)
Pokémon Sun and Pokémon Moon Dual Pack(2016)
Pokémon Sun and Pokémon Moon Steelbook Dual Pack(2016)
Pokémon Moon(2016)
Pokémon Sun and Pokémon Moon Dual Pack with Bonus Figure Set(2016)
Pokémon Sun(2016)
Pokémon Sun and Pokémon Moon: Special Demo Version(2016)
Paper Mario: Color Splash(2016)
Yoshi's Woolly World (Pink Yarn Yoshi Amiibo Bundle)(2016)
Mario Party 10 (Peach Amiibo Bundle)(2016)
Yoshi's Woolly World (Light Blue Yarn Yoshi Amiibo Bundle)(2016)
Mario Party 10 (Bowser Amiibo Bundle) (2016)
Picross 3D: Round 2(2016)
Star Fox Zero(2016)
Mario & Sonic at the Rio 2016 Olympic Games(2016)
Tokyo Mirage Sessions ♯FE (Fortissimo Edition)(2016)
Kirby: Planet Robobot(2016)
Fire Emblem Fates: Heirs of Fate - End - Lost in the Waves(2016)
Fire Emblem Fates: Heirs of Fate - V - Endless Dawn(2016)
Fire Emblem Fates: Heirs of Fate - IV - Light's Sacrifice(2016)
Fire Emblem Fates: Heirs of Fate - III - The Changing Tide(2016)
Fire Emblem Fates: Heirs of Fate - II - Realms Collide(2016)
Fire Emblem Fates: Map Pack 2(2016)
Pocket Card Jockey(2016)
Fire Emblem Fates: Heirs of Fate - I - In Endless Dreams(2016)
Fire Emblem Fates: Xenologue - Witches' Trial(2016)
Bravely Second: End Layer (Deluxe Collector's Edition)(2016)
Fire Emblem Fates: Xenologue - Ballistician Blitz(2016)
Fire Emblem Fates: Xenologue - Anna on the Run(2016)
Fire Emblem Fates: Xenologue - Vanguard Dawn(2016)
Miitomo(2016)
My Nintendo Picross: The Legend of Zelda - Twilight Princess(2016)
Fire Emblem Fates: Xenologue - Hidden Truths (1 and 2)(2016)
Pokkén Tournament(2016)
Pokkén Tournament with Wii U Pokkén Tournament Pro Pad Bundle(2016)
Fire Emblem Fates: Xenologue - Royal Royale(2016)
Fire Emblem Fates: Revelation(2016)
Fire Emblem Fates: Xenologue - Museum Melee(2016)
Fire Emblem Fates: Xenologue - Ghostly Gold(2016)
New Nintendo 3DS: Pokémon 20th Anniversary Bundle (included games)(2016)
Fire Emblem Fates: Xenologue - Beach Brawl(2016)
Fire Emblem Fates: Xenologue - Boo Camp(2016)
Fire Emblem Fates: Birthright(2016)
Fire Emblem Fates: Xenologue - Before Awakening(2016)
Fire Emblem Fates: Conquest(2016)
Fire Emblem Fates: Special Edition(2016)
Fire Emblem Fates: Map Pack 1(2016)
Kuru Kuru Kururin(2016)

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Trivia

Company location and contact information (Jan. 2008):

Nintendo of America Inc.
4820 150th Avenue NE
Redmond, Washington 98052
Sales phone: 425-861-2040
Company email: [email protected]

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