Nintendo of America Inc.

Overview

This subsidiary of Nintendo Co., Ltd. is based in Redmond, Washington. It began its operations in 1980 and was initially headed by Hiroshi Yamuachi's son-in-law, Minoru Arakawa. Since then they have exclusively published and localized games.

After the video game crash in 1983, Arakawa decided to take advantage of this by bringing the Famicom to America. He feared that cheap games from Taiwan might flood the market and he got Nintendo's engineers to create a lockout chip, therefore Nintendo would only manufacture the cartridges for the console (unlike in Japan, where Nintendo, Konami, Namco, Bandai, Capcom and Jaleco made their own cartridges, custom chips, etc;). This also pushed for Nintendo to license all games in North America. Arakawa also feared that companies would also produce a bunch of low quality games, thus created the rule where a publisher can only publish five games per year. This rule was dropped after 1991, as companies such as Konami would own a second publishing label (i.e. Konami's Ultra Games/Palcom software).

Nintendo of America has always had a strong censoring policy on games.

The company has also been a strong supporter of Rare, Ltd during the time that Nintendo owned the company. It also has had a key role in publishing and localizing some games that were popular in other areas of the world and would bring them to North America for North American audiences.

Games

Nintendo Labo: Toy-Con 01 - Variety Kit(2018)
Nintendo Labo: Toy-Con 02 - Robot Kit(2018)
Splatoon 2 (Starter Edition)(2018)
Kirby Star Allies(2018)
Fire Emblem: Warriors - Fire Emblem: Shadow Dragon - DLC Pack(2018)
Dragon Quest Builders(2018)
Kirby Battle Royale(2018)
Style Savvy: Styling Star(2017)
Fire Emblem: Warriors - Fire Emblem: Fates - DLC Pack(2017)
Xenoblade Chronicles 2: Japanese-voice Pack(2017)
Xenoblade Chronicles 2(2017)
Xenoblade Chronicles 2: Expansion Pass(2017)
Opus: The Day We Found Earth(2017)
Legend of Zelda: Breath of the Wild (Explorer's Edition), The(2017)
Snipperclips Plus: Cut it out, together!(2017)
Mario Party: The Top 100(2017)
Super Mario Odyssey(2017)
Fire Emblem: Warriors (Special Edition)(2017)
Fire Emblem: Warriors(2017)
Fire Emblem: Warriors - Season Pass(2017)
Mario & Luigi: Superstar Saga + Bowser's Minions(2017)
Yo-kai Watch 2: Psychic Specters(2017)
Super Nintendo Entertainment System: Super NES Classic Edition(2017)
Pokkén Tournament DX(2017)
Metroid: Samus Returns (Special Edition)(2017)
Metroid: Samus Returns(2017)
Monster Hunter: Stories(2017)
Flip Wars(2017)
Miitopia(2017)
Hey! Pikmin(2017)
Splatoon 2(2017)
Miitopia: Casting Call(2017)
Kirby's Blowout Blast(2017)
Splatoon 2: Splatfest World Premiere(2017)
Ever Oasis(2017)
Arms(2017)
Fire Emblem Echoes: Shadows of Valentia(2017)
Fire Emblem Echoes: Shadows of Valentia (Limited Edition)(2017)
Mario Kart 8 Deluxe(2017)
Bye-Bye BoxBoy!(2017)
Team Kirby Clash Deluxe(2017)
Has-Been Heroes(2017)
Mario Sports: Superstars(2017)
Legend of Zelda: Breath of the Wild (Master Edition), The(2017)
Legend of Zelda: Breath of the Wild - Expansion Pass, The(2017)
Legend of Zelda: Breath of the Wild, The(2017)
1-2-Switch(2017)
Legend of Zelda: Breath of the Wild (Special Edition), The(2017)
Snipperclips: Cut it out, together!(2017)
Tank Troopers(2017)

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Trivia

Company location and contact information (Jan. 2008):

Nintendo of America Inc.
4820 150th Avenue NE
Redmond, Washington 98052
Sales phone: 425-861-2040
Company email: [email protected]

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