Nintendo of America Inc.

Overview

This subsidiary of Nintendo Co., Ltd. is based in Redmond, Washington. It began its operations in 1980 and was initially headed by Hiroshi Yamuachi's son-in-law, Minoru Arakawa. Since then they have exclusively published and localized games.

After the video game crash in 1983, Arakawa decided to take advantage of this by bringing the Famicom to America. He feared that cheap games from Taiwan might flood the market and he got Nintendo's engineers to create a lockout chip, therefore Nintendo would only manufacture the cartridges for the console (unlike in Japan, where Nintendo, Konami, Namco, Bandai, Capcom and Jaleco made their own cartridges, custom chips, etc;). This also pushed for Nintendo to license all games in North America. Arakawa also feared that companies would also produce a bunch of low quality games, thus created the rule where a publisher can only publish five games per year. This rule was dropped after 1991, as companies such as Konami would own a second publishing label (i.e. Konami's Ultra Games/Palcom software).

Nintendo of America has always had a strong censoring policy on games.

The company has also been a strong supporter of Rare, Ltd during the time that Nintendo owned the company. It also has had a key role in publishing and localizing some games that were popular in other areas of the world and would bring them to North America for North American audiences.

Games

Fire Emblem Fates: Map Pack 2(2016)
My Nintendo Picross: The Legend of Zelda - Twilight Princess(2016)
Pokkén Tournament with Wii U Pokkén Tournament Pro Pad Bundle(2016)
Pokkén: Pokkén Tournament(2016)
Fire Emblem Fates: Xenologue - Before Awakening(2016)
Fire Emblem Fates: Birthright(2016)
Fire Emblem Fates: Conquest(2016)
Fire Emblem Fates: Map Pack 1(2016)
Fire Emblem Fates: Special Edition(2016)
Kuru Kuru Kururin(2016)
Polarium Advance(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Corrin(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Gil's Helmet + Gil's Armor(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Knuckles Hat + Knuckles Outfit(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: All-in-One Fighter Bundle(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Tails Hat + Tails Outfit(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Bayonetta + Umbra Clock Tower Stage(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Takamaru Wig + Takamaru Outfit(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Ashley Hat + Ashley Outfit(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Bionic Helmet + Bionic Armor(2016)
Mario & Luigi: Paper Jam(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Chocobo Hat(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Cloud + Midgar Stage(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Geno Hat + Geno Outfit(2015)
Xenoblade Chronicles X(2015)
Pokémon Picross(2015)
Pokémon Super Mystery Dungeon(2015)
Mario Tennis: Ultra Smash(2015)
Xenoblade Chronicles X: Skell High-Speed Data Loading Pack(2015)
Xenoblade Chronicles X: Enemy High-Speed Data Loading Pack(2015)
Xenoblade Chronicles X: Basic High-Speed Data Loading Pack(2015)
Xenoblade Chronicles X: Player High-Speed Data Loading Pack(2015)
Nintendo Badge Arcade(2015)
Legend of Zelda: Tri Force Heroes, The(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Super Mario Maker(2015)
Super Smash Bros. for Wii U: Pirate Ship(2015)
Super Mario Maker(2015)
Vs. Excitebike(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Hyrule Castle (64)(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Peach's Castle (64)(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Dream Land (64)(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Ryu + Suzaku Castle Stage(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Lucas(2015)
Earthbound Beginnings(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Roy(2015)
Splatoon(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Mewtwo(2015)
Mario Kart 8: Animal Crossing × Mario Kart 8(2015)
Mario Party 10(2015)
Mario vs. Donkey Kong: Tipping Stars(2015)

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Trivia

Company location and contact information (Jan. 2008):

Nintendo of America Inc.
4820 150th Avenue NE
Redmond, Washington 98052
Sales phone: 425-861-2040
Company email: [email protected]

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