Nintendo of America Inc.

Overview

This subsidiary of Nintendo Co., Ltd. is based in Redmond, Washington. It began its operations in 1980 and was initially headed by Hiroshi Yamuachi's son-in-law, Minoru Arakawa. Since then they have exclusively published and localized games.

After the video game crash in 1983, Arakawa decided to take advantage of this by bringing the Famicom to America. He feared that cheap games from Taiwan might flood the market and he got Nintendo's engineers to create a lockout chip, therefore Nintendo would only manufacture the cartridges for the console (unlike in Japan, where Nintendo, Konami, Namco, Bandai, Capcom and Jaleco made their own cartridges, custom chips, etc;). This also pushed for Nintendo to license all games in North America. Arakawa also feared that companies would also produce a bunch of low quality games, thus created the rule where a publisher can only publish five games per year. This rule was dropped after 1991, as companies such as Konami would own a second publishing label (i.e. Konami's Ultra Games/Palcom software).

Nintendo of America has always had a strong censoring policy on games.

The company has also been a strong supporter of Rare, Ltd during the time that Nintendo owned the company. It also has had a key role in publishing and localizing some games that were popular in other areas of the world and would bring them to North America for North American audiences.

Games

My Nintendo Picross: The Legend of Zelda - Twilight Princess(2016)
Pokkén Tournament with Wii U Pokkén Tournament Pro Pad Bundle(2016)
Pokkén: Pokkén Tournament(2016)
Fire Emblem Fates: Birthright(2016)
Fire Emblem Fates: Conquest(2016)
Fire Emblem Fates: Special Edition(2016)
Fire Emblem Fates: Before Awakening(2016)
Polarium Advance(2016)
Kuru Kuru Kururin(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Corrin(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Bayonetta + Umbra Clock Tower Stage(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: All-in-One Fighter Bundle(2016)
Mario & Luigi: Paper Jam(2016)
Super Smash Bros. for Nintendo 3DS/Wii U: Cloud + Midgar Stage(2015)
Xenoblade Chronicles X(2015)
Xenoblade Chronicles X(2015)
Pokémon Picross(2015)
Mario Tennis: Ultra Smash(2015)
Pokémon Super Mystery Dungeon(2015)
Xenoblade Chronicles X: Enemy High-Speed Data Loading Pack(2015)
Xenoblade Chronicles X: Basic High-Speed Data Loading Pack(2015)
Xenoblade Chronicles X: Skell High-Speed Data Loading Pack(2015)
Xenoblade Chronicles X: Player High-Speed Data Loading Pack(2015)
Nintendo Badge Arcade(2015)
Legend of Zelda: Tri Force Heroes, The(2015)
Super Smash Bros. for Wii U: Pirate Ship(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Super Mario Maker(2015)
Super Mario Maker(2015)
Vs. Excitebike(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Roy(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Lucas(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Ryu + Suzaku Castle Stage(2015)
Earthbound Beginnings(2015)
Splatoon(2015)
Super Smash Bros. for Nintendo 3DS/Wii U: Mewtwo(2015)
Mario Party 10(2015)
Mario vs. Donkey Kong: Tipping Stars(2015)
Kirby and the Rainbow Curse(2015)
Pokémon Shuffle(2015)
Legend of Zelda: Majora's Mask 3D, The(2015)
NES Remix Pack(2014)
Ultimate NES Remix(2014)
Captain Toad: Treasure Tracker(2014)
Hyrule Warriors: Twilight Princess Pack(2014)
Pokémon Omega Ruby + Pokémon Alpha Sapphire(2014)
Super Smash Bros. for Wii U(2014)
Super Smash Bros. Bundle(2014)
Pokémon Alpha Sapphire(2014)
Pokémon Omega Ruby(2014)
Bayonetta(2014)

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Trivia

Company location and contact information (Jan. 2008):

Nintendo of America Inc.
4820 150th Avenue NE
Redmond, Washington 98052
Sales phone: 425-861-2040
Company email: [email protected]

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