Obsidian

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Obsidian's had an imaginative advertisement campaign. Combining both printed ads as well as television spots, the campaign was unusual as it portrayed several common situations twisted in a way that defied all laws of physics, nature and logic followed by the tagline "Your rules do not apply here". Ie: a printed ad showing an empty room lit by an overhead lamp, only the lamp produces darkness instead of light. Yet the most impressive ad was the famed "egg" TV spot, which featured a guy dropping an egg to the floor with unexpected results. This commercial became a particular object of cult among publicity buffs and won 3 Gold Clio awards and became a permanent feature on the New York Museum of Modern Art, as well as being a regular on TV commercial specials, and a runner-up for a Cannes Golden Lion award. Links to the commercial can be found here in the media section.