The Ant Bully

Experience life as an ant when 10-year-old Lucas Nickle gets shrunk down to size by the colony of insects he has been persecuting.

CGI movie The Ant Bully, from producer Tom Hanks and the clever people behind Jimmy Neutron: Boy Genius, follows the misadventures of Lucas Nickle, a boy whose world is about to get a whole lot bigger.

Midway's The Ant Bully game gives you the chance to relive the events of the film in an action-packed, third-person adventure. Shrunk to the size of an ant, you must utilise your new found ant-powers and make insect friends to survive in their dangerous, giant world and ultimately save the ant colony from annihilation.

• Based on the hit CGI movie from Warner Brothers
• Find out what life is like when you're the size of an ant
• Use ant powers and an arsenal of mini-weapons such as your Staff, Larva Silk Squirter and Dart Bow to overcome the dangers in your own back garden

Source:

www.playstation.com

Midway's Highly Anticipated The Ant Bully Videogame Marches to Stores Nationwide

CHICAGO--(BUSINESS WIRE)--July 24, 2006--Midway Games Inc., a leading interactive entertainment industry publisher and developer, today announced that it has shipped The Ant Bully videogame, licensed by Warner Bros. Interactive Entertainment, for the PlayStationî2 computer entertainment system, Nintendo GameCube(TM), Game Boy® Advance and personal computers. A Nintendo Wii(TM) version of The Ant Bully videogame is scheduled to be released in November.

Backed by a multi-million dollar marketing campaign complementing the feature film release, The Ant Bully videogame follows the general storyline of the film, in which a young boy named Lucas is magically shrunk down to ant size and made to live like an ant in the colony as he battles, explores and forges new friendships in his new ant world.

"Midway's relationship with Warner Bros. Interactive Entertainment on The Ant Bully is an important part of our company's expansion into the younger gaming market," said Steve Allison, chief marketing officer, Midway. "We've timed our marketing campaign and launch for the game closely with that of the film, allowing players to help an ant-sized Lucas on his quest to help save the ant colony as soon as the movie premieres."

The Ant Bully Multi-Million Dollar Marketing Campaign Includes:

National television advertising campaign on multiple mainstream networks Cartoon Network, Nickelodeon, Nick at Night, Nicktoons and Kids' WB!

Hollywood Movie Money promotion features free child's movie ticket (U.S. theaters only, maximum $7.00) inside The Ant Bully U.S. PlayStation 2 and Nintendo GameCube videogames packaging. (Limited time offer. While supplies last. Coupons must be redeemed by September 30, 2006) Exciting co-promotions and sweepstakes involving game giveaways with The Ant Bully partners including ICEE, Burger King and Langer's Juices.

Print advertising campaign across multiple major consumer publications including Nickelodeon, Nicktoons, Disney Adventures, DC Comics' releases, MAD Kids, National Geographic for Kids and Sports Illustrated for Kids. Online advertising campaign targeting kid-friendly websites such as Kid's AOL, Cartoon Network, Kids' WB!, Nintendo and Nick.

Dedicated web presence at www.theantbully-game.com, the official website of The Ant Bully videogame.

Source:

Midway press release (July 24, 2006)

GO PICK ON SOMEONE YOUR OWN SIZE!

Based on the exciting journey of the digitally animated family adventure The Ant Bully, experience the perils of an ant's world as you evolve from recluse to hero in a quest to save the colony from extermination.

Play as Lucas as you fight like an ant in a human-sized world!

Unleash your super-strength and defy gravity.

Experience thrilling adventures like hang-gliding and flying on wasps!

Use telepathy to overcome obstacles.

Source:

Back of Keep Case - Windows (United States)

LOS, ÄRGER JEMANDEN, DER DIR GEWACHSEN IST!

Basierend auf der spannenden Geschichte des digital animierten Familienfilms Lucas der Ameisenschreck, lernst du die Gefahren der Ameisenwelt kennen und wirst durch die Aufgabe, die Ameisenkolonie vor der Ausrottung zu bewahren, vom Einzelgänger zum Helden aufsteigen.

Kämpf mit Lucas wie eine Ameise in Lebensgröße.

Erleb spannende Abenteuer wie Fliegen mit einer Wespe und Drachenflieger!

Nutz deine Superstärke und besieg die Schwerkraft.

Source:

Back of Keep Case - GameCube (Germany)

Go pick on someone your own size!

Go pick on someone your own size! After bullying an innocent ant colony, a young boy named Lucas is magically shrunk down to ant size and embarks on a remarkable adventure.

Play as Lucas, experiencing the dangerous and thrilling life of an ant as you battle, explore and forge new friendships with natives and other species in his new ant world. Based on exciting moments from the upcoming digitally animated family adventure The Ant Bully and featuring all-new challenges created especially for the game, help Lucas evolve from recluse to hero in his quest to save the colony from extermination.

• Zoc the Wizard Ant, Hova the Nurse Ant, Fugax the Scout Ant and Kreela the Forager Ant are all there to help Lucas in his quest to save the colony

• Experience aerial battles and thrilling dogfight sequences by controlling Lucas on a flying wasp and hang-glide safely from one location to another

• Visit locations such as the Ant Hill, Lucas' House, Lucas' Yard, the Broken Glass Garden, Caterpillar Stables and the Frog Pond -- from the viewpoint of an ant

• Gain new weapons, armor and ammunition as you help Lucas evolve into an ant - Weapons include Lucas' staff, dart bow, lava silk squirter and seed bombs

Source:

www.nintendo.com - Wii