FX Interactive, S.L.

FX INTERACTIVE is an independent PC Games developer and publisher with offices in Milan and Madrid, which operates both in Italy and Spain, while deals licenses worldwide.

Founded on June 1st, 1999, this professional team has been in the PC Games industry since its European birth in the early 80’s.

OBJECTIVE

To provide great gaming entertainment to the wider possible audiences publishing titles developed by highly creative and talented independents companies as well as our own in-house high quality games.

STRATEGY

FX strategy considers PC Games as a mass-market industry and aims for creating a business model considering any PC user a potential gamer. There are four key elements:

1. Quality games with attractive themes.

2. Mass advertising (including TV campaigns).

3. Mass distribution (+20,000 point of sales).

4. Consumer prices.

CATALOGUE

It is our pride to represent companies of international prestige such as FUNCOM (Norway), HAEMIMONT (Bulgary), PÉNDULO (Spain), PURPLE (United Kingdom), 1C (Russia), APOLLO (Brazil), DIGITAL LEISURE (Canada), SIMON & SCHUSTER and TIBURON (USA), DAYDREAM and PAN VISION (Sweden), whose products have been totally adapted and localized by FX.

STUDIO FX

Based on property technology, Studio FX is developing two new in-house video games scheduled 2003 lead by highly experienced software producers, authors of more than 30 titles which have been published since 1984 by leading companies such as Electronics Arts, Infogrames or Codemasters.

[Source: FX Interactive Web Site]