Back in the 60s, Chick fil A drove excitement for the Original Chick fil A Chicken Sandwich at the malls with the original chicken car.

Now it's your turn. Take a spin and see how many chicken sandwiches you can build with this fun AR game.

Source:

8thwall.com

"𝙱𝚊𝚌𝚔 𝚝𝚘 𝚝𝚑𝚎 𝙾𝚛𝚒𝚐𝚒𝚗𝚊𝚕𝚜"

We’re celebrating the place where Chick-fil-A’s journey began— Malls! As you dine at our Victoria Mall location, you will notice a nod to the 60’s with “original” aprons, paper hats, foil bags, and pins. You will even be able to unlock a special Chick-fil-A augmented reality game by scanning your foil sandwich bag!

SWIPE: to see how the mall and employees have evolved over the years⏪

CFAVictoriaTX

Source:

Instagram (cfavictoriatx / January 09, 2023)

Tactic created a web-based augmented reality experience that allowed users to scan their special 50th Anniversary Chick-fil-A Chicken Sandwich bags, and see an entire 3d video game appear on the tabletop in front of them, using their phone's browser, and not needing an app.

Users were able to try their luck and skill navigating a miniature version of the original 1960s era Chick-fil-A “Chicken Car” on an AR street, collecting tokens for Buns, Patties, and Pickels, to build as many Chick-fil-A Chicken Sandwiches as they can in a timed driving game, and can share and post their scores, and invite others to try.

This AR experience was promoted across hundreds of shopping mall-based Chick-fil-A restaurants, driving excitement and fun for customers across the country, and allowing everyone to be a part of Chick-fil-A’s history with this augmented reality experience.

Source:

tactic.studio