Dead or Alive 4

The critically and commercially acclaimed Dead or Alive series once again rises to new levels in Dead or Alive 4 with more speed, power, new characters, never before seen moves, beautifully detailed interactive levels, stunning costumes, the ever-lovely DOA ladies , and raw head-to-head heart pumping excitement all while pioneering a new generation of gaming for the new fighting game era.* Advanced countering system bring the fastest fighting action ever made for a home console! * Experience the DOA online world: form clans, play simultaneously in large groups, play in tournaments and chill out in the interactive DOA4 lobbies! * New characters include Kokoro, La Mariposa and Eliot, plus, the return of DOA3 favorites, Christie and Brad Wong! * Master level game design and unbelievably realistic graphics from the legendary development group, Team NINJA! * All new DOA environments interact with your deadly moves! * New revealing secrets from the dramatic and competitive world of DOA!

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Back of Case (US)

Dead or Alive 4

Fact Sheet Title: Dead or Alive® 4

Publisher: Tecmo®

Developer: Team NINJA

Platform: Xbox 360™ video game and entertainment system, Xbox Live®

Ship Date: Holiday Season 2005

Product Overview:

Taking advantage of the superior technology of the new Xbox 360, Dead or Alive 4 will be the defining gaming experience on the next generation console as it will encompass all that Xbox 360 has to offer, giving players the most rewarding digital fighting experience to date on any video game console. Dead or Alive 4 will be the leader in fighting games as it once again raises the bar in both online and offline fighting. By utilizing the advanced technology of the new Xbox 360 hardware, Dead or Alive 4 will redefine 3-D high definition graphics and sound, creating the most visually beautiful and realistic looking video game to date. Unsurpassed online capabilities via Xbox Live, new incredible interactive stages, an all star line-up of old and new favorite characters, and the most complex DOA countering system yet, all add up to the must-have video game to own along with Xbox 360 this holiday season.

Features: The DOA Online World: Unsurpassed online play via Xbox Live including large scale global online tournaments, increased worldwide simultaneous online play, detailed scoreboards, players can form clans, new and interactive lobby area featuring voice and text chat available, and more! * Redefining 3-D High-Definition Graphics: Utilizing the advanced technology of Xbox 360 and Team Ninja's development expertise, Dead or Alive 4 will redefine 3-D graphics creating the most visually stunning video game to date! * New Characters and Old Favorites Back: New characters added to the DOA all-star line-up, and the return of DOA3 favorites, Christie and Brad Wong! * New Interactive Stages: Incredible new interactive stages showcasing the incredible 3-D graphics and astounding attention to detail from each strand of the character's hair to each cherry blossom falling from the sky. * New and In-depth Story Line and Cut-Scenes: All adding up to new insight into the mysterious yet captivating world of Dead or Alive. * New Costumes: Each character will have a variety of new costumes to rock while they fight, some characters will even sport new hair dos and this latest installment. * Most Complex DOA Countering System to Date*: Fighting system will be overhauled allowing even more mastery and strategy of your favorite character, including the most complex DOA countering system yet!

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Press release (20th May 2005)

Tecmo Announces Dead Or Alive 4 As Launch Title For Xbox 360

Dead or Alive 4 will be the premier fighting title for 2005 when it launches on Xbox 360 this Holiday Season

FOR IMMEDIATE RELEASE

LOS ANGELES, Calif. May 18, 2005 - At the 2005 Electronic Entertainment Expo, Tecmo® announced that it's highly anticipated next installment in its extremely popular Dead or Alive® fighting series, Dead or Alive® 4, will be the premier launch title for the next generation Xbox 360™ video game and entertainment system from Microsoft this holiday season. Taking advantage of the superior technology of the new Xbox 360, Dead or Alive 4 will be the defining gaming experience on the next generation console as it will encompass all that Xbox 360 has to offer, giving players the most rewarding digital fighting experience to date on any video game console.

Dead or Alive 4 will be the leader in fighting games as it once again raises the bar in both online and offline fighting. By utilizing the advanced technology of the new Xbox 360 hardware, Dead or Alive 4 will redefine 3-D high definition graphics as the attention to detail is astounding from each strand of the character's hair to each cherry blossom falling from the sky, creating the most visually beautiful and realistic looking video game to date.

Dead or Alive 4's unsurpassed online capabilities via Xbox Live® will set the stage for all online 3-D fighting games to follow as more players will be able to play Dead or Alive 4 simultaneously online to compete in larger more impressive Xbox Live tournaments around the globe. Dead or Alive 4's online world will also include innovative and interactive online lobbies featuring voice and text chat, detailed online scoreboards, and an exciting feature that will allow DOA fans to form clans while playing Dead or Alive 4 on Xbox Live.

Dead or Alive 4 also boasts incredible new interactive stages, an all star line-up of old and new favorite characters, and the most complex DOA countering system yet, all adding up to the must-have video game to own along with Xbox 360 this holiday season.

Dead or Alive 4 plans to dominate the fighting game genre as one of the top launch titles for the new Xbox 360. Following-up this claim is the new breathtaking high definition cinematic trailer which debuted at Microsoft's annual press briefing on May 16, 2005 creating quite a stir among the audience of gaming press with its dramatic new footage, jaw dropping high-definition in-game graphics, and exciting new details into the world of Dead or Alive. Both Tecmo and Microsoft will be displaying the new Dead or Alive 4 trailer at their booths during all three days of E3 2005.

For the most up to date information and newest action-packed fighting screens showcasing all the new DOA characters for Dead or Alive 4, check out the newly relaunched and super cool Tecmo website at www.tecmogames.com . Dead or Alive 4 will be the premier holiday title for 2005 when it hits retailers nationwide, only on the new Xbox 360™ video game and entertainment system from Microsoft.

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Press release (18th May 2005)

Dead Or Alive 4 Bursts Onto The Scene On The 27th January

London, Wednesday 18th January 2005 – Microsoft today announced the eagerly anticipated fourth installation of the Dead or Alive series will be available in UK retailers from 27th January. Dead or Alive 4 is a true child of the next-generation, utilising all of Xbox 360's exceptional technological offerings and fantastic new features.

DOA4 offers the high level of fantastic game-play which has made the series so successful in the past. The fighting system has been completely revamped, now allowing even more strategy and mastery of your favourite characters. The brand new DOA countering system is the most challenging yet; it takes the game-play to a whole new level of sophistication, requiring precise timing and an intimate knowledge of your character's moves. Alongside the familiar cast, DOA4 introduces brand new characters to be discovered, complete with a variety of outfits and even hairstyles! The game also takes advantage of the Emmy award winning Xbox Live! service, offering huge-scale global online tournaments, detailed scoreboards, the ability to form new clans, and a new interactive lobby area featuring voice and text chat.

Xbox 360's superior graphics capabilities have enabled the developers at Tecmo to present intricate details, from the displacement of a single strand of hair as a character engages in action, to the course of an individual cherry blossom as it floats from the sky. Combined with the incredible high-definition 3-D visual detail, DOA4 also possesses a rich, in-depth storyline giving the players a chance to really put themselves at the centre of the captivating DOA universe.

Allow DOA4 to help usher you into the next-generation of gaming.

• ENDS -

For more information about Dead or Alive 4, visit http://xbox.com/deadoralive4/

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Press release (18th January 2006)

mighty magnificent stimulating graceful fighting!

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Xbox.com product page