Cabela's Trophy Bucks

Cabela's(R) Trophy Bucks Takes Aim at Retail Stores Nationwide

MINNEAPOLIS, Oct 03, 2007 (BUSINESS WIRE) -- Lace up your boots and sight in your rifle, Cabela's(R) Trophy Bucks is available now from Activision, Inc. (Nasdaq:ATVI). Players can now experience heart-pounding action as they pursue monster trophy bucks across North America in places most hunters only dream of experiencing in a lifetime.

"With Cabela's Trophy Bucks, players set out to hunt record-setting trophy bucks in beautiful locales across the continent ranging from the Sonoran Desert in Northern Mexico to the Yukon Territory," said David Oxford, Activision, Inc. "Players will experience a wide variety of hunting missions for over 35 different species of animals in hunts that will challenge and entertain even the most seasoned outdoorsman in the most action oriented Cabela's hunting game ever offered."

Cabela's Trophy Bucks starts players off at the most critical and exciting part of each hunting mission where they will immediately be presented with a challenge. Gamers will need to rely on their skills, instincts and determination to tackle over 95 missions for 11 species of trophy deer and 25 other species including waterfowl, upland birds, small game and varmints in their quest to become the ultimate North American hunter.

Cabela's Trophy Bucks, which is published by Activision Minneapolis, is available now on the Xbox 360 video game and entertainment system from Microsoft for a suggested retail price of $39.99 and the PlayStation 2 computer entertainment system for $29.99. The game is rated "T" (Teen) by the ESRB.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's well-established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB(R) VISA credit card, which serves as its primary customer loyalty rewards program.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Source:

Activision Press Release (October 03, 2007)