The Simpsons: Tapped Out

The Good
It's pretty easy and has a lot of charm and whimsy consistent with the TV show. A lot of the characters have decent one liners that you don't mind. There's an assortment of challenges and trials to meet to gain prizes and level up. Its constantly being updated. It also often makes references to upcoming episodes by giving out gifts to place in your land.

They're also refining the interface and improving it. There's always something new to unlock. It's addictive.

The Bad
I wish the characters had more variety in their dialogue.

The Bottom Line
I've been playing this silly game almost every day for the last 4 years. I think I like it.