Road Champs: BXS Stunt Biking

BIG BMX ACTION IN THE PALM OF YOUR HAND!

Get ready to pull off sick tricks and get big air just like a BMX Pro! With 64 levels of freestyle BMX action, 27 bone-jarring courses, 50 unique tricks and 4 modes of play, this is the ultimate BMX experience. *Pull off over 50 insane Street, Vert, Dirt and Flatland BMX tricks.

4 modes of play let you compete for the ultimate prize - BXS Champion!

27 courses with special score multipliers & course challenges.*

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Back of Box

ACTIVISION’S ROAD CHAMPS® BXS® STUNT BIKING’ BRINGS BMX ACTION TO THE GAME BOY® COLOR

Santa Monica, CA -- December 4, 2000 -- The high-flying action of BMX biking is riding on to the Game Boy® Color in Activision, Inc.’s (Nasdaq: ATVI) Road Champs® BXS® Stunt Biking’. Currently available in retail stores across North America, the game is based on JAKKS Pacific Inc.’s (Nasdaq NM: JAKK) #1 selling miniature die-cast toy bike series, Road Champs® BXS®. The title carries a suggested retail price of $29.99 and has been rated “E” (Everyone – Content Suitable for Persons Six Years or Older) by the ESRB.

“Never before has a Game Boy Color title delivered such an exhilarating and vast BMX stunt biking experience,” says Will Kassoy, director, global brand management, Activision, Inc. “The game captures the excitement of the sport and touts an unprecedented number of levels, moves and modes of play.”

Developed by HotGen Studios, the game features a robust 64 levels of stunt biking action and challenges players on 27 different courses. Players select from eight BXS riders and pull off over 50 unique tricks from the four disciplines of freestyle BMX -- flatland, street, vert, and dirt.

Road Champs BXS Stunt Biking also features four different modes of play including career and tournament, which lets players move up through the ranks, from amateur to pro. Once players have qualified for a pro ranking they can compete in the BMX competitions for a chance to earn the ultimate title: BXS Champion. Other single-player modes include single run and training.

JAKKS Pacific Inc. is a multibrand toy company that designs, develops, produces and markets toys and related products under various brand names (including Flying Colors®, Road Champs®, Remco®, Child Guidance® and Pentech®) in multiple product categories, including: Wheels; Action Figures; Crafts/Activities/Stationery; Infant/Pre- School; Trading Cards/Games; Plush; and Dolls. The company also participates in a joint venture that has exclusive worldwide rights to publish and market World Wrestling Federation® (WWF) video games.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted revenues of $572 million for the fiscal year ended March 31, 2000.

Activision maintains operations in the US, Canada, the United Kingdom, France, Germany, Japan, Australia, and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at http://www.activision.com.

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Press Release