The player has to build up a shipping company, organize all the workflows, expand the company, buy new trucks, sell old ones, hire new employees and master the tasks everyday life throws at him.
First, the player chooses the city where the future company should be located. The game comes in two levels of difficulty (low or high budget) and has a new feature called private life (since the job is not the only spice of life) which can be activated before the game actually begins. Now it is time to choose the location of the company's headquarters on a city map, before one can enter the building. It is time to act: a call to the employment office to hire the right people, buy or rent trucks, get assignments, earn money, keep the employees content, lead a happy and relaxing family life to keep the personal health up, etc. The objective is to build up a successful company and not to let the character die from frustration or too much stress.