Lee Smith

1st-person
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications
Battlefield 2042 (2021, Windows)	Directors, Marcom Strategy
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy
NFS: Heat (2019, Windows)	Global Channel Strategy Director
Burnout: Paradise - Remastered (2018, PlayStation 4)	C&DS - Director Channel Strategy
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director

2D scrolling
Unravel Two (2018, Windows)	C&DS - Director Channel Strategy
FIFA 18 (2017, Windows)	Content and Digital Strategy Team
FIFA Soccer 12 (2011, Macintosh)	Football Community Managers

3rd-person (Other)
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy
FIFA Soccer 12 (2011, PlayStation 2)	Football Community Managers

Action
Star Wars: Jedi - Survivor (2023, Windows)	Director, Channel Strategy
Dead Space (2023, Windows)	Director, Channel Strategy
Battlefield 2042 (2021, Windows)	Directors, Marcom Strategy
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy
Unravel Two (2018, Windows)	C&DS - Director Channel Strategy
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director
Plants vs. Zombies: GW2 (2016, Windows)	Global Communications Team

Action RPG
Lost in Random (2021, Windows)	Director Channel Strategy
Mass Effect: Legendary Edition (2021, Windows)	Marcom Strategy & Creative

Add-on
The Sims 4: Dream Home Decorator Game Pack (2021, Windows)	Marcom Creative
The Sims 4: Courtyard Oasis Kit (2021, Windows)	Marcom Creative
The Sims 4: Country Kitchen Kit (2021, Windows)	Marcom Creative
The Sims 4: Paranormal Stuff Pack (2021, Windows)	Marcom Creative
Star Wars: The Old Republic - Knights of the Eternal Throne (2016, Windows)	Director, Channel Strategy, Digital Marketing
Star Wars: The Old Republic - Knights of the Fallen Empire (2015, Windows)	Director, Channel Strategy, Digital Marketing
UEFA Euro 2012 (2012, Windows)	Football Community Managers

Adventure
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy

Anime / Manga
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy

Automobile
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications
NFS: Heat (2019, Windows)	Global Channel Strategy Director
Burnout: Paradise - Remastered (2018, PlayStation 4)	C&DS - Director Channel Strategy

Behind view
Star Wars: Jedi - Survivor (2023, Windows)	Director, Channel Strategy
Dead Space (2023, Windows)	Director, Channel Strategy
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications
Battlefield 2042 (2021, Windows)	Directors, Marcom Strategy
Lost in Random (2021, Windows)	Director Channel Strategy
Knockout City (2021, Windows)	Intelligence - Director, Channel Strategy
Mass Effect: Legendary Edition (2021, Windows)	Marcom Strategy & Creative
NFS: Heat (2019, Windows)	Global Channel Strategy Director
Burnout: Paradise - Remastered (2018, PlayStation 4)	C&DS - Director Channel Strategy
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director
Plants vs. Zombies: GW2 (2016, Windows)	Global Communications Team

Cinematic camera
Mass Effect: Legendary Edition (2021, Windows)	Marcom Strategy & Creative

Compilation
Burnout: Paradise - Remastered (2018, PlayStation 4)	C&DS - Director Channel Strategy

Contemporary
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy

Crime
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy

Customization / outfit / skin
The Sims 4: Paranormal Stuff Pack (2021, Windows)	Marcom Creative
Star Wars: The Old Republic - Knights of the Eternal Throne (2016, Windows)	Director, Channel Strategy, Digital Marketing
Star Wars: The Old Republic - Knights of the Fallen Empire (2015, Windows)	Director, Channel Strategy, Digital Marketing

Cyberpunk / dark sci-fi
Dead Space (2023, Windows)	Director, Channel Strategy

Diagonal-down
FIFA 18 (2017, Windows)	Content and Digital Strategy Team
FIFA 17 (2016, Windows)	Global Communications Group
FIFA 16 (2015, Windows)	Global Communications Group
FIFA 15 (2014, Windows)	Integrated Communications Team
2014 FIFA World Cup Brazil (2014, Xbox 360)	Football Community Managers
FIFA Soccer 12 (2011, Macintosh)	Football Community Managers
FIFA Soccer 11 (2010, Windows)	Football Community Managers

Direct control
Star Wars: Jedi - Survivor (2023, Windows)	Director, Channel Strategy
Dead Space (2023, Windows)	Director, Channel Strategy
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications
Battlefield 2042 (2021, Windows)	Directors, Marcom Strategy
Lost in Random (2021, Windows)	Director Channel Strategy
Knockout City (2021, Windows)	Intelligence - Director, Channel Strategy
Mass Effect: Legendary Edition (2021, Windows)	Marcom Strategy & Creative
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy
NFS: Heat (2019, Windows)	Global Channel Strategy Director
Unravel Two (2018, Windows)	C&DS - Director Channel Strategy
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director
Plants vs. Zombies: GW2 (2016, Windows)	Global Communications Team
2014 FIFA World Cup Brazil (2014, Xbox 360)	Football Community Managers

Dodgeball
Knockout City (2021, Windows)	Intelligence - Director, Channel Strategy

Europe
UEFA Euro 2012 (2012, Windows)	Football Community Managers

Fantasy
Lost in Random (2021, Windows)	Director Channel Strategy
Unravel Two (2018, Windows)	C&DS - Director Channel Strategy
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy
Plants vs. Zombies: GW2 (2016, Windows)	Global Communications Team

Football (European) / Soccer
FIFA 18 (2017, Windows)	Content and Digital Strategy Team
FIFA 17 (2016, Windows)	Global Communications Group
FIFA 16 (2015, Windows)	Global Communications Group
FIFA 15 (2014, Windows)	Integrated Communications Team
2014 FIFA World Cup Brazil (2014, Xbox 360)	Football Community Managers
FIFA Soccer 12 (2011, PlayStation 2)	Football Community Managers
FIFA Soccer 12 (2011, Macintosh)	Football Community Managers
FIFA Soccer 11 (2010, Windows)	Football Community Managers

Gambling elements
Star Wars: Battlefront II (2017, Xbox One)	Director

Game mode
UEFA Euro 2012 (2012, Windows)	Football Community Managers

Horror
Dead Space (2023, Windows)	Director, Channel Strategy

Item
The Sims 4: Dream Home Decorator Game Pack (2021, Windows)	Marcom Creative
The Sims 4: Courtyard Oasis Kit (2021, Windows)	Marcom Creative
The Sims 4: Country Kitchen Kit (2021, Windows)	Marcom Creative
The Sims 4: Paranormal Stuff Pack (2021, Windows)	Marcom Creative
Star Wars: The Old Republic - Knights of the Eternal Throne (2016, Windows)	Director, Channel Strategy, Digital Marketing
Star Wars: The Old Republic - Knights of the Fallen Empire (2015, Windows)	Director, Channel Strategy, Digital Marketing

Licensed
Star Wars: Jedi - Survivor (2023, Windows)	Director, Channel Strategy
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director
FIFA 18 (2017, Windows)	Content and Digital Strategy Team
FIFA 17 (2016, Windows)	Global Communications Group
FIFA 16 (2015, Windows)	Global Communications Group
FIFA 15 (2014, Windows)	Integrated Communications Team
2014 FIFA World Cup Brazil (2014, Xbox 360)	Football Community Managers
UEFA Euro 2012 (2012, Windows)	Football Community Managers
FIFA Soccer 12 (2011, PlayStation 2)	Football Community Managers
FIFA Soccer 12 (2011, Macintosh)	Football Community Managers
FIFA Soccer 11 (2010, Windows)	Football Community Managers

Map / level
Star Wars: The Old Republic - Knights of the Eternal Throne (2016, Windows)	Director, Channel Strategy, Digital Marketing
Star Wars: The Old Republic - Knights of the Fallen Empire (2015, Windows)	Director, Channel Strategy, Digital Marketing

Mecha / giant robot
Star Wars: Battlefront II (2017, Xbox One)	Director

Mechanics
The Sims 4: Dream Home Decorator Game Pack (2021, Windows)	Marcom Creative

Metroidvania
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy

Motorcycle
Burnout: Paradise - Remastered (2018, PlayStation 4)	C&DS - Director Channel Strategy

Multiple units/characters control
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy
2014 FIFA World Cup Brazil (2014, Xbox 360)	Football Community Managers

NPC / enemy
Star Wars: The Old Republic - Knights of the Eternal Throne (2016, Windows)	Director, Channel Strategy, Digital Marketing
Star Wars: The Old Republic - Knights of the Fallen Empire (2015, Windows)	Director, Channel Strategy, Digital Marketing

North America
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy

Off-roading
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications

Other
The Sims 4: Paranormal Stuff Pack (2021, Windows)	Marcom Creative
UEFA Euro 2012 (2012, Windows)	Football Community Managers

Platform
Unravel Two (2018, Windows)	C&DS - Director Channel Strategy
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy

Puzzle elements
Dead Space (2023, Windows)	Director, Channel Strategy
Unravel Two (2018, Windows)	C&DS - Director Channel Strategy
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy
Fe (2018, PlayStation 4)	C&DS - Director Channel Strategy

Quick Time Events (QTEs)
Dead Space (2023, Windows)	Director, Channel Strategy
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy

Racing / Driving
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications
NFS: Heat (2019, Windows)	Global Channel Strategy Director
Burnout: Paradise - Remastered (2018, PlayStation 4)	C&DS - Director Channel Strategy

Regional differences
FIFA Soccer 12 (2011, Macintosh)	Football Community Managers

Role-playing (RPG)
Lost in Random (2021, Windows)	Director Channel Strategy
Mass Effect: Legendary Edition (2021, Windows)	Marcom Strategy & Creative

Sci-fi / futuristic
Star Wars: Jedi - Survivor (2023, Windows)	Director, Channel Strategy
Battlefield 2042 (2021, Windows)	Directors, Marcom Strategy
Knockout City (2021, Windows)	Intelligence - Director, Channel Strategy
Mass Effect: Legendary Edition (2021, Windows)	Marcom Strategy & Creative
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director

Shooter
Dead Space (2023, Windows)	Director, Channel Strategy
Battlefield 2042 (2021, Windows)	Directors, Marcom Strategy
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director
Plants vs. Zombies: GW2 (2016, Windows)	Global Communications Team

Side view
Unravel Two (2018, Windows)	C&DS - Director Channel Strategy

Simulation
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy

South America
2014 FIFA World Cup Brazil (2014, Xbox 360)	Football Community Managers

Space flight
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy
Star Wars: Battlefront II (2017, Xbox One)	Director

Sports
Knockout City (2021, Windows)	Intelligence - Director, Channel Strategy
FIFA 18 (2017, Windows)	Content and Digital Strategy Team
FIFA 17 (2016, Windows)	Global Communications Group
FIFA 16 (2015, Windows)	Global Communications Group
FIFA 15 (2014, Windows)	Integrated Communications Team
2014 FIFA World Cup Brazil (2014, Xbox 360)	Football Community Managers
FIFA Soccer 12 (2011, PlayStation 2)	Football Community Managers
FIFA Soccer 12 (2011, Macintosh)	Football Community Managers
FIFA Soccer 11 (2010, Windows)	Football Community Managers

Stealth
Battlefield 2042 (2021, Windows)	Directors, Marcom Strategy
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy

Story / mission
Star Wars: The Old Republic - Knights of the Eternal Throne (2016, Windows)	Director, Channel Strategy, Digital Marketing
Star Wars: The Old Republic - Knights of the Fallen Empire (2015, Windows)	Director, Channel Strategy, Digital Marketing

Street racing
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications
NFS: Heat (2019, Windows)	Global Channel Strategy Director
Burnout: Paradise - Remastered (2018, PlayStation 4)	C&DS - Director Channel Strategy

Survival
A Way Out (2018, PlayStation 4)	C&DS - Director Channel Strategy

Survival horror
Dead Space (2023, Windows)	Director, Channel Strategy

Track racing
GRID: Legends (2022, Windows)	Marketing, Commercial & Communications

Vehicular combat
Star Wars: Squadrons (2020, Xbox One)	Directors, Marcom Strategy