Camerica Limited Inc.

Camerica was a Canadian video game company most notable for their unlicensed Nintendo Entertainment System games. It was founded in 1988 and published games through 1992. It created a number of peripherals for the NES, including the Aladdin Deck Enhancer. Camerica had the rights to publish most of Codemasters' game titles, both on the NES and the Deck Enhancer.

Camerica created many early peripherals for the NES, such as the Freedom Stick, a wireless controller add-on. However, they soon let their license expire for unknown reasons, while leaving many of these products on the market. Nintendo filed a lawsuit early on and won, stopping the sale of many of Camerica's infringing products.

Since Camerica still lacked license to produce NES games, they had to create their own cartridges that would bypass Nintendo's lock-out chip and break the 10NES "code." The cartridges they made were shaped slightly differently than Nintendo's cartridges, though they still fit in the NES. The most notable difference however was in color: all Camerica cartridges were gold and later silver. They also featured a switch for play on European NES consoles.

The Game Genie was a series of devices sold by Camerica and Galoob for the Nintendo Entertainment System, Super Nintendo Entertainment System, Game Boy, and Sega Genesis. When used, the Game Genie allowed the player to enter "codes" which modified the game data allowing the player to cheat. It was attached to the end of a cartridge and the whole assembly was then inserted into the cartridge port of the console in question. The codes had many effects, most often giving the player some form of invulnerability or infinite ammo or some such modification. The codes came in a little booklet shipped with the Game Genie or in a quarterly update.