Bungie, LLC

Bungie has been toying with the ARG genre (Alternate Reality Games) for quite a while. These games deliberately blur the line between the in game and out of game experiences. In the same spirit of The Beast, an ARG to promote the film Artificial Intelligence, Bungie has been sending out cryptic messages since 1999 from a certain Cortana, which seem to have Durandal from the Marathon games speaking.

Contributed by Sciere.