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Bandai Co., Ltd.



Bandai considers character merchandising as their core business model. The developed characters are promoted through several entertainment ventures such as toys, card products, plastic models, game software, animated TV-series and confectionery. Main product lines are Mobile Suit Gundam, Digimon, Power Rangers and Tamagotchi.


Bandai Co., Ltd. was established in July 1950 and sold celluloid, metallic toys and rubber swimming rings. Astroboy is their first toy that is based on a TV-character.

In 1980 they launched the Gundam plastic model toy series which became a huge success and surpasses 100 million units in cumulative sales in 1984 and 300 million in 1999.

In 1978 Bandai Publishing was established and their first electronic game success was LSI Baseball. The Mobile Suit Gundam computer game series became another huge success topping 20 million sales in 2004.

In 2005 Bandai spun off their computer games division and established Bandai Games Inc..


Tamagotchi On: Magic(2019)
Tamagotchi On: Fairy(2019)
Eevee × Tamagotchi(2019)
Dragon Ball FighterZ(2018)
Digimon World: Next Order(2017)
Super Dimension Fortress Macross: Ai Oboete Imasu ka (Hybrid Pack)(2012)
Pac-Man Party(2010)
Digimon Story: Lost Evolution(2010)
Clash of the Titans: The Videogame(2010)
Appleseed Tactics(2009)
Dragon Ball Z: Infinite World(2008)
One Piece: Unlimited Adventure(2007)
Digimon World: Dusk(2007)
Digimon World: Dawn(2007)
Digimon World: Data Squad(2006)
One Piece: Grand Adventure(2006)
Battle Stadium D.O.N(2006)
Digimon World DS(2006)
.hack//G.U. Vol. 1//Rebirth(2006)
IGPX: Immortal Grand Prix(2006)
Samurai Champloo: Sidetracked(2006)
Kinnikuman: Muscle Generations(2006)
Kero Kero 7(2006)
Legend of Heroes III: Song of the Ocean, The(2006)
Naruto: Ultimate Ninja 3(2005)
Keroro Gunsō: MeroMero Battle Royale Z(2005)
Mobile Suit Gundam Seed: Rengō vs. Z.A.F.T.(2005)
Eureka Seven Vol. 1: The New Wave(2005)
Appleseed the Online(2005)
Dragon Ball Z: Budokai Tenkaichi(2005)
Gallery Fake(2005)
DICE: DNA Integrated Cybernetic Enterprises(2005)
Tamagotchi Connection: Corner Shop(2005)
Fighting for One Piece(2005)
Cowboy Bebop: Tsuioku no Yakyoku(2005)
Naruto: Uzumaki Chronicles(2005)
Kidō Gekidan Haro Ichiza: Haro no Puyo Puyo(2005)
Fullmetal Alchemist: Dual Sympathy(2005)
MS Saga: A New Dawn(2005)
Inuyasha: Feudal Combat(2005)
Legend of Heroes: A Tear of Vermillion, The(2005)
Uchū Senkan Yamato: Nijū Ginga no Hōkai(2005)
Kidō Senshi Gundam: Ichinen Sensō(2005)
Saint Seiya: The Sanctuary(2005)
Zatch Bell!: Mamodo Battles(2005)
One Piece: Grand Battle(2005)
Uchū Senkan Yamato: Ankoku Seidan Teikoku no Gyakushū(2005)

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