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Bandai Co., Ltd.



Bandai considers character merchandising as their core business model. The developed characters are promoted through several entertainment ventures such as toys, card products, plastic models, game software, animated TV-series and confectionery. Main product lines are Mobile Suit Gundam, Digimon, Power Rangers and Tamagotchi.


Bandai Co., Ltd. was established in July 1950 and sold celluloid, metallic toys and rubber swimming rings. Astroboy is their first toy that is based on a TV-character.

In 1980 they launched the Gundam plastic model toy series which became a huge success and surpasses 100 million units in cumulative sales in 1984 and 300 million in 1999.

In 1978 Bandai Publishing was established and their first electronic game success was LSI Baseball. The Mobile Suit Gundam computer game series became another huge success topping 20 million sales in 2004.

In 2005 Bandai spun off their computer games division and established Bandai Games Inc..


Eevee × Tamagotchi(2019)
Dragon Ball FighterZ(2018)
Digimon World: Next Order(2017)
One Piece: Unlimited Cruise 2 - Awakening of a Hero(2009)
Dragon Ball Z: Infinite World(2008)
One Piece: Unlimited Cruise 1 - The Treasure Beneath the Waves(2008)
One Piece: Unlimited Adventure(2007)
Battle Stadium D.O.N(2006)
Tamagotchi Connexion: Corner Shop(2006)
Super Dragon Ball Z(2006)
Digimon World DS(2006)
.hack//G.U. Vol. 1//Rebirth(2006)
IGPX: Immortal Grand Prix(2006)
Kinnikuman: Muscle Generations(2006)
Samurai Champloo: Sidetracked(2006)
Kero Kero 7(2006)
Keroro Gunsō: MeroMero Battle Royale Z(2005)
Mobile Suit Gundam Seed: Rengō vs. Z.A.F.T.(2005)
Dragon Ball Z: Budokai Tenkaichi(2005)
Gallery Fake(2005)
Cowboy Bebop: Tsuioku no Yakyoku(2005)
Naruto: Uzumaki Chronicles(2005)
Fullmetal Alchemist: Dual Sympathy(2005)
Kidō Gekidan Haro Ichiza: Haro no Puyo Puyo(2005)
MS Saga: A New Dawn(2005)
Legend of Heroes: A Tear of Vermillion, The(2005)
Kidō Senshi Gundam: Ichinen Sensō(2005)
Saint Seiya: The Sanctuary(2005)
Uchū Senkan Yamato: Nijū Ginga no Hōkai(2005)
Zatch Bell!: Mamodo Battles(2005)
One Piece: Grand Battle(2005)
Uchū Senkan Yamato: Ankoku Seidan Teikoku no Gyakushū(2005)
Digimon World 4(2005)
Pokémon Advanced: Cyber Poké Ball 2(2005)
Lumines: Puzzle Fusion(2004)
Mobile Suit Gundam: Gundam vs. Zeta Gundam(2004)
One Piece: Round the Land(2004)
Zatch Bell!: Mamodo Fury(2004)
Bōkyaku no Senritsu(2004)
Pochi and Nyaa(2004)
Uchū Senkan Yamato: Iscandar e no Tsuioku(2004)
Keroro Gunsō: MeroMero Battle Royale(2004)
Shonen Jump: Naruto - Ultimate Ninja 2(2004)
Digimon Racing(2004)
Tamagotchi Connection(2004)
Digimon Rumble Arena 2(2004)
Galactic Wrestling featuring Ultimate Muscle(2004)

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