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Nintendo of America Inc.

Overview

This subsidiary of Nintendo Co., Ltd. is based in Redmond, Washington. It began its operations in 1980 and was initially headed by Hiroshi Yamuachi's son-in-law, Minoru Arakawa. Since then they have exclusively published and localized games.

After the video game crash in 1983, Arakawa decided to take advantage of this by bringing the Famicom to America. He feared that cheap games from Taiwan might flood the market and he got Nintendo's engineers to create a lockout chip, therefore Nintendo would only manufacture the cartridges for the console (unlike in Japan, where Nintendo, Konami, Namco, Bandai, Capcom and Jaleco made their own cartridges, custom chips, etc;). This also pushed for Nintendo to license all games in North America. Arakawa also feared that companies would also produce a bunch of low quality games, thus created the rule where a publisher can only publish five games per year. This rule was dropped after 1991, as companies such as Konami would own a second publishing label (i.e. Konami's Ultra Games/Palcom software).

Nintendo of America has always had a strong censoring policy on games.

The company has also been a strong supporter of Rare, Ltd during the time that Nintendo owned the company. It also has had a key role in publishing and localizing some games that were popular in other areas of the world and would bring them to North America for North American audiences.

Games

New Pokémon Snap(2021)
Super Smash Bros. Ultimate: Challenger Pack 9(2021)
Bravely Default II(2021)
Doomsday Warrior(2021)
Psycho Dream(2021)
Fire 'n Ice(2021)
Prehistorik Man(2021)
Super Mario 3D World + Bowser’s Fury(2021)
Nightshade(2020)
Ignition Factor, The(2020)
Hey Punk! Are You Tuff E Nuff?(2020)
Super Valis IV(2020)
Fire Emblem: Ankoku Ryū to Hikari no Tsurugi(2020)
Fire Emblem: Shadow Dragon & The Blade of Light (30th Anniversary Edition)(2020)
Fitness Boxing 2: Rhythm & Exercise(2020)
Hyrule Warriors: Age of Calamity(2020)
Game & Watch Color Screen: Super Mario Bros.(2020)
Pokémon Sword + Pokémon Sword Expansion Pass(2020)
Pokémon Shield + Pokémon Shield Expansion Pass(2020)
Pikmin 3 Deluxe(2020)
Part Time UFO(2020)
Cadence of Hyrule: Crypt of the NecroDancer featuring the Legend of Zelda + Season Pass(2020)
Mario Kart Live: Home Circuit(2020)
Super Smash Bros. Ultimate: Challenger Pack 7(2020)
Super Mario Bros. 35(2020)
Cadence of Hyrule: Crypt of the NecroDancer featuring the Legend of Zelda - Symphony of the Mask(2020)
Peace Keepers, The(2020)
Mario's Super Picross(2020)
Kirby Fighters 2(2020)
S.C.A.T.: Special Cybernetic Attack Team(2020)
Super Mario 3D All-Stars(2020)
Cadence of Hyrule: Crypt of the NecroDancer featuring the Legend of Zelda - Melody Pack(2020)
Cadence of Hyrule: Crypt of the NecroDancer featuring the Legend of Zelda - Season Pass(2020)
Cadence of Hyrule: Crypt of the NecroDancer featuring the Legend of Zelda - Character Pack(2020)
Paper Mario: The Origami King(2020)
Immortal, The(2020)
Natsume Championship Wrestling(2020)
Super Smash Bros. Ultimate: Challenger Pack 6(2020)
Pokémon Café Mix(2020)
Jump Rope Challenge(2020)
Clubhouse Games: 51 Worldwide Classics(2020)
Xenoblade Chronicles: Definitive Edition (Definitive Works Set)(2020)
Xenoblade Chronicles: Definitive Edition(2020)
Good Job!(2020)
Animal Crossing: New Horizons(2020)
Pokémon Mystery Dungeon: Rescue Team DX(2020)
Pop'n Twinbee(2020)
Eliminator Boat Duel(2020)
Shadow of the Ninja(2020)
Smash Tennis(2020)

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Trivia

Company location and contact information (Jan. 2008):

Nintendo of America Inc.
4820 150th Avenue NE
Redmond, Washington 98052
Sales phone: 425-861-2040
Company email: [email protected]

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