Midnight Club 3: DUB Edition continues the high-speed, open city racing tradition of its predecessors with the addition of the deepest car customization a game has ever had to the license plate(state,numbers) to the rim size. Unlike the international route of Midnight Club 2 (Los Angeles, Paris and Tokyo), racers will find themselves racing through three U.S. cities: San Diego, Atlanta and Detroit. Featuring over 60 licensed vehicles and are not limited to cars: SUVs, bikes, Classic muscle, Law Enforcement, and choppers are also in the mix.
Various establishments and signs in each city (i.e. "Crespo's Trattoria", "T. Laubach Realty", "Livingston Herbs and Spices") are named after the staff at Rockstar San Diego.
DUB in the title refers to the partnership with the car/celebrity magazine of the same name. It is mostly about modifiable vehicles, parts and rims, and the celebrities, racers, and athletes who drive them.