Game Groups > Advertising / Product tie-ins / Advergames

Denotes any game that is based on a trademarked character, product, mascot, or logo for the primary purpose of advertising that trademark or product. Most of these are given away free or sold for a pittance. Examples: Ford Simulator, Cool Spot (7up), etc.

Exclusions:* Giveaways or promotions where a "regular" game might be given away by a specific company or product.

• Games based on toy or other licenses that are not intended primarily as ads (if the developer paid for the right to use the property, it doesn't belong).

• Games that have product placement or other forms of in-game advertising but the game itself is not an ad. (Most sports games.)

• In the event of the product or brand being promoted being a musical act, album or tour, please find and file under the famous musician group. If it is a television show, there is the TV-inspired games group, while for films and books we have the movie-inspired games and literature-inspired games groups, respectively. Finally where toys are concerned, please use the this group -- the product in question is a toy.

See also:

Advergames - Wikipedia article