Rod Chong

ROD CHONG entered the New Media program at the Ontario College of Art and Design in Toronto, Canada in 1989. The New Media program addressed his interests in video, computer-generated imagery, graphics and typography.

From 1992-97 Chong pursued a career as a music video director and new media artist in Vancouver, Toronto, Los Angeles, Brussels and Amsterdam, He worked extensively with electronic-dance group Front Line Assembly, their techno-house project Intermix, as well as cyber-gothics Skinny Puppy, big-beat pioneers Meat Beat Manifesto, Marilyn Manson, and Wu-Tang Clan's prodigy Shyheim. In the spring of 1997, Chong settled in London, England. His talents were soon recognized -- his spectacular 3D-animated and live-motion music video for Deni Hines' I Like The Way, garnered him a Best New Director nomination in the 1998 Creativity And Design Awards (CADs).

In 2000 Chong is cofounded the Virtua_LM mod team (www.virtua-lm.com) devoted to the creation of PC based sim racing video game mods. He build the global team of 30+ active members. Their 2004 release Prototype-C was one of the top PC sim mod releases of that year with well over 100,000 downloads.

In 2001, after a several years of working on diverse media projects such as music videos, album artwork, a Nine Inch Nails concert film and motion graphics title sequences Chong created, with the label Dance.com and London DVD House The Pavement, two large scale experimental audio visual DVD projects: Speed Tribe and Male or Female. Pushing the limits of digital video, DVD interactivity and surround-sound, these projects redefine the DVD medium.

In 2003 Chong co-founded the Monkbot Digital Media collective, (www.monkbot.com) a group of 12 digital film-makers, designers, musicians, producers and technicians from across Europe and North America who joined forces to explore cross-media synergy on audio-visual projects. As co-creative director Rod directed and collaborated on a diverse range of project from a complete AV concept project for electronica legends Junkie XL, tv stingers for Hyundai’s Euro2004 sponsorship and title sequences for Canada’s Much Music News, Movies from Space and TSN’s Hockey Lives Here.

In summer 2004 Chong and Monkbot produced an attract video for the famed PC sim game GTR for Simbin AB. Interested in his combined skill in creative direction, motion graphics, music, film and video game modding, Rod was hired by Simbin as the Lead Producer/Designer on their 2005 PC sim game release GT Legends. Successfully completing this cult game, and after a short sting on the GTR2 project in Jan 2006 Rod relocated back to his native Vancouver, Canada to join EA as a producer/designer on the Need for Speed franchise.

SELECTED CREDIT LIST

NEED FOR SPEED: CARBON 2006 X360, PS3, Xbox, PS2, PC, Wii, GameCube (Presentation Designer/Producer)

GTR2 2005/6 Simbin AB/Blimey Games PC Game (Video Presentation)

GT LEGENDS 2004-5 Simbin AB/Blimey Games PC Game www.gt-legends.com (Game Designer, Lead Producer)

PROTOTYPE-C 2003-4 Virtua_LM PC Mod www.virtua-lm.com (Creative Director, Producer)

MOVIES FROM SPACE 2004 Space Television Title Sequence for Sci Fi Television Station (co-creative director, after effects)

GTR 2004 Simbin Development Team Title Sequence for Car Racing Video Game (creative director, after effects)

HYUNDAI EURO2004 2004 J. Walter Thompson London Commercial Sponsorship Spots (creative director, after effects)

MUCH NEWS 2004 Much Music TV Motion Graphics for News Program (co-creative director, after effects)

JUNKIE XL, RADIOJXL 2003 Roadrunner International/Melody Solutions Development of: CD Artwork, Concert Visuals, Music Video, Merchandising, Logos, Audio Concepts and www.radiojxl.com website for Junkie XL's new album campaign. (creative director, co-digital film-maker)

JUNKIE XL FEAT: PETER TOSH, DON'T WAKE UP POLICEMAN 2003, Roadrunner International (director, editor, co-after effects)

MALE OR FEMALE 2002-2003 Dance.com Media Audio Visual DVD/Live Concert project for Belgium based Electronic Group Male or Female. www.dance.com/maleorfemale (creative director, co-digital film-maker)

SPEED TRIBE 2001-2002, Dance.com Media Audio Visual DVD project based on the 24H of Le Mans car race. www.dance.com/speedtribe (co-director, editor, after effects)

HONG KONG LEGENDS 2000-2001 Junction7 Motion Graphics for DVD Movie trailers (after effects)

NINE INCH NAILS 1999, nothing Records/MTV live concert film (co-director, co-editor)

KAWASAKI, ER5 1996, Kawasaki Japan Commercial (director, editor)

FRONT LINE ASSEMBLY, PLASTICITY 1995, Offbeat Records (director, editor, sfx)

MARILYN MANSON, GET YOUR GUNN 1994, nothing Records (director, editor, sfx)