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Barry Jafrato

Moby ID: 32698

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Mr Jafrato began his career in the interactive entertainment industry in 1989 as International Director at Virgin Mastertronic, where he set up European distribution for both PC hardware and Sega's Game Gear and MegaDrive. From Virgin, Mr Jafrato went on to become International Managing Director of Hasbro Interactive where he grew the business from inception to a $200 million operation.

Mr Jafrato then became Managing Director of International Publishing for Acclaim International, where he introduced such brands as Turok, ATV Quad Power Racing and Burnout. In May, 2005, he joined Codemasters as Senior Vice President of Brand.

Credited on 45 games

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F1 2011 (2011, Xbox 360) Senior Vice President of Brand
DiRT 3 (2011, PlayStation 3) SVP Brand
F1 2010 (2010, Windows) Senior Vice President of Brand
International Cricket 2010 (2010, PlayStation 3) Senior Vice President of Brand
DiRT 2 (2009, PSP) Sr. VP, Brand
DiRT 2 (2009, Nintendo DS) Sr. VP, Brand
Fuel (2009, Windows) SVP, Brand
Overlord: Dark Legend (2009, Wii) Senior Vice President of Brand
Overlord Minions (2009, Nintendo DS) Senior Vice President of Brand
Overlord II (2009, PlayStation 3) Senior Vice President of Brand
Damnation (2009, Windows) SVP of Brand
Leisure Suit Larry: Box Office Bust (2009, Windows) SVP of Brand
Rise of the Argonauts (2008, Windows) Marketing Director
Overlord: Raising Hell (2008, PlayStation 3) Senior Vice President of Brand
Turning Point: Fall of Liberty (2008, PlayStation 3) Senior Vice President of Brand
Overlord: Raising Hell (2007, Windows) Senior Vice President of Brand
Clive Barker's Jericho (2007, Windows) Senior Vice President of Brand
Overlord (2007, Xbox 360) Senior Vice President of Brand
Heatseeker (2007, PlayStation 2) Senior Vice President of Brand
ZooCube (2006, PlayStation 2) Special Thanks

[ full credits ]

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