Andy Simpson

1st-person
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing
Crysis 2 (2011, Windows)	Special Thanks to

2D scrolling
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing
Rayman Legends (2013, Windows)	Assoc. Dir. - Shopper Marketing

3rd-person (Other)
Assassin's Creed III: Liberation (2014, Windows)	Associate Director, Shopper Marketing
Just Dance 2014 (2013, Wii)	Associate Director, Shopper Marketing
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing
The Avengers: Battle for Earth (2012, Wii U)	Associate Director, Shopper Marketing
Just Dance 4 (2012, Wii U)	US Associate Director, Shopper Marketing
Rabbids Land (2012, Wii U)	Director of Shopper Marketing
The Black Eyed Peas Experience (2011, Xbox 360)	Senior Brand Manager
The Black Eyed Peas Experience (2011, Wii)	Senior Brand Manager

Action
Assassin's Creed IV: Black Flag (2021, Stadia)	Associate Director, Shopper Marketing and Insights
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights
Assassin's Creed III: Liberation (2014, Windows)	Associate Director, Shopper Marketing
Just Dance 2014 (2013, Wii)	Associate Director, Shopper Marketing
Rayman Legends (2013, Windows)	Assoc. Dir. - Shopper Marketing
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing
The Avengers: Battle for Earth (2012, Wii U)	Associate Director, Shopper Marketing
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing
Just Dance 4 (2012, Wii U)	US Associate Director, Shopper Marketing
Assassin's Creed III (2012, Xbox 360)	Associate Director, Shopper Marketing
Rabbids Land (2012, Wii U)	Director of Shopper Marketing
ABBA You Can Dance (2011, Wii)	Senior Brand Manager
The Black Eyed Peas Experience (2011, Xbox 360)	Senior Brand Manager
Crysis 2 (2011, Windows)	Special Thanks to
The Black Eyed Peas Experience (2011, Wii)	Senior Brand Manager

Add-on
Assassin's Creed III: The Tyranny of King Washington - The Redemption (2013, Windows)	Associate Director, Shopper Marketing

Adult
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing

Africa
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing

Behind view
Assassin's Creed IV: Black Flag (2021, Stadia)	Associate Director, Shopper Marketing and Insights
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights
Assassin's Creed III (2012, Xbox 360)	Associate Director, Shopper Marketing

Board game
Rabbids Land (2012, Wii U)	Director of Shopper Marketing

Comedy
Rabbids Land (2012, Wii U)	Director of Shopper Marketing

Cyberpunk / dark sci-fi
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights

Diagonal-down
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing

Direct control
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing
Crysis 2 (2011, Windows)	Special Thanks to
The Black Eyed Peas Experience (2011, Wii)	Senior Brand Manager

Educational
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing

Europe
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing

Fantasy
Rabbids Land (2012, Wii U)	Director of Shopper Marketing

Fighting
The Avengers: Battle for Earth (2012, Wii U)	Associate Director, Shopper Marketing

Gambling elements
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing

Licensed
The Avengers: Battle for Earth (2012, Wii U)	Associate Director, Shopper Marketing
The Black Eyed Peas Experience (2011, Wii)	Senior Brand Manager

Middle East
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing

Mini-games
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing
Rayman Legends (2013, Windows)	Assoc. Dir. - Shopper Marketing

Motion control
Just Dance 2014 (2013, Wii)	Associate Director, Shopper Marketing
The Avengers: Battle for Earth (2012, Wii U)	Associate Director, Shopper Marketing
The Black Eyed Peas Experience (2011, Wii)	Senior Brand Manager

Music
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing

Music / rhythm
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing
Just Dance 2014 (2013, Wii)	Associate Director, Shopper Marketing
Just Dance 4 (2012, Wii U)	US Associate Director, Shopper Marketing
ABBA You Can Dance (2011, Wii)	Senior Brand Manager
The Black Eyed Peas Experience (2011, Xbox 360)	Senior Brand Manager
The Black Eyed Peas Experience (2011, Wii)	Senior Brand Manager

Naval / watercraft
Assassin's Creed IV: Black Flag (2021, Stadia)	Associate Director, Shopper Marketing and Insights

North America
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing

Platform
Rayman Legends (2013, Windows)	Assoc. Dir. - Shopper Marketing

Post-apocalyptic
Crysis 2 (2011, Windows)	Special Thanks to

Puzzle elements
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing

Quick Time Events (QTEs)
Assassin's Creed IV: Black Flag (2021, Stadia)	Associate Director, Shopper Marketing and Insights
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing
Assassin's Creed III (2012, Xbox 360)	Associate Director, Shopper Marketing

Racing / Driving
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights

Sandbox / open world
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing

Sci-fi / futuristic
Crysis 2 (2011, Windows)	Special Thanks to

Shooter
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing
Crysis 2 (2011, Windows)	Special Thanks to

Side view
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing
Rayman Legends (2013, Windows)	Assoc. Dir. - Shopper Marketing

Simulation
Rocksmith: All-new 2014 Edition (2013, Windows)	Associate Director, Shopper Marketing
ABBA You Can Dance (2011, Wii)	Senior Brand Manager

South America
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing

Spy / espionage
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing

Stealth
Assassin's Creed IV: Black Flag (2021, Stadia)	Associate Director, Shopper Marketing and Insights
Watch_Dogs (2014, Windows)	Associate Directors, Shopper Marketing and Insights
Assassin's Creed III: Liberation (2014, Windows)	Associate Director, Shopper Marketing
Tom Clancy's Splinter Cell: Blacklist (2013, PlayStation 3)	Associate Director, Shopper Marketing
Far Cry 3 (2012, Xbox 360)	Associate Director, Shopper Marketing
Assassin's Creed III (2012, Xbox 360)	Associate Director, Shopper Marketing
Crysis 2 (2011, Windows)	Special Thanks to

Story / mission
Assassin's Creed III: The Tyranny of King Washington - The Redemption (2013, Windows)	Associate Director, Shopper Marketing

Voice control
The Avengers: Battle for Earth (2012, Wii U)	Associate Director, Shopper Marketing