Alex Ford

Alex has a broad base of hands-on skills gained in his career that all come together in his role of Publishing Director. With experience in the world of print, flight training operations, Avionics, running his own business, combined with a passion for all things aviation from a young age, means that Alex brings knowledge from all of these areas into play in his work. Alex joined Interactive Associates CDC (later Just Flight) in 1997 as a Product Manager, moved up to Senior Product manager and is now Publishing Director and is responsible for new and existing products, as well as developer relationships.

Alex's main passion has been everything aviation starting in his school years when he lived near Heathrow Airport. Having served as a civilian instructor in the Air Training Corps - 1381 Squadron, worked with Avionics for a major U.K. helicopter company and been the operations manager for a Flying School, combined with achieving one of his ambitions to gain a U.K. Private Pilots licence, Alex is an avid aviation enthusiast.

Alex's interest in computer flight simulation is a natural extension of his aviation interests and in the early days of computer flight simulation was known to buy a computer system just because it had a flight sim program written for it. Starting off with a Sinclair ZX81, and moving through other systems such as the BBC 'B' and Atari STFM, he eventually entered the world of the Personal Computer (PC), Microsoft Flight Simulator and other PC based flight sims.

Alex brings a unique mix of hands on ability with proven experience in all things flight simulation. Since Alex took over management, Just Flight has won plaudits for product quality and reliability, which has further enhanced their reputation as market leaders. Alex is very much the "Scotty" of the operation.

Alex is married, has two children and lives near Oxford in the UK.