Mary Bihr

Moby ID: 6920

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As vice president, worldwide sales and marketing Mary oversees LucasArts' global sales and marketing objectives.

Prior to Mary's promotion to vice president of worldwide sales, she served as the company's director of sales and marketing domestically, a position which she held since 1993. In this role her responsibilities included management of distribution, merchandising, product marketing, advertising, public relations, and technical/customer support. She also oversaw third party OEM sales and marketing alliances.

Mary joined LucasArts in 1988 and helped establish the Marketing department. She has been responsible for the management of domestic marketing activities since 1993, and domestic sales activities since 1995.

Prior to LucasArts, Mary was a senior account manager and consultant for several technology-oriented advertising agencies including D'Arcy, Masius, Benton & Bowles, Grey Advertising and PGH&H. Mary has specialized in technology marketing since 1980, directing the communications efforts of early Silicon Valley start ups.

Mary earned a Bachelor of Arts degree from University of California, where she also completed her graduate studies in Education and course work in marketing.

Source: Selected articles from LucasArts official company website.

http://www.lucasarts.com/about/officers.htm

Credited on 73 games

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Full Throttle: Remastered (2017, Windows) Director of Marketing
Day of the Tentacle: Remastered (2016, Windows) Director of Markeing
Grim Fandango: Remastered (2015, Windows) Director of Sales and Marketing
Star Wars: The Old Republic - Rise of the Hutt Cartel (2013, Windows) Vice President Global Publishing
Kinect Star Wars (2012, Xbox 360) Vice President, Global Publishing
Star Wars: The Old Republic (2011, Windows) VP of Global Sales
LEGO Star Wars III: The Clone Wars (2011, PSP) Vice President, Global Publishing
LEGO Star Wars III: The Clone Wars (2011, Windows) Vice President, Global Publishing
Star Wars: The Force Unleashed II (2010, PlayStation 3) Vice President, Global Publishing
Monkey Island 2: LeChuck's Revenge - Special Edition (2010, Windows) Vice President, Global Publishing
Tales of Monkey Island: Chapter 5 - Rise of the Pirate God (2009, Windows) Vice President of Global Publishing
LEGO Indiana Jones 2: The Adventure Continues (2009, Windows) VP Global Publishing
Star Wars: The Force Unleashed - Ultimate Sith Edition (2009, PlayStation 3) Vice President, Global Publishing
Star Wars: Battlefront - Elite Squadron (2009, Nintendo DS) Vice President of Global Publishing
Star Wars: Battlefront - Elite Squadron (2009, PSP) Vice President of Global Publishing
Lucidity (2009, Windows) VP, Global Publishing
Star Wars: The Clone Wars - Republic Heroes (2009, Nintendo DS) Vice President of Global Publishing
The Secret of Monkey Island: Special Edition (2009, Windows) Vice President, Global Publishing
Indiana Jones and the Staff of Kings (2009, Wii) Vice President, Global Publishing
Star Wars: The Clone Wars - Jedi Alliance (2008, Nintendo DS) Executive in Charge

[ full credits ]

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