Sega AM3 R&D Division

Moby ID: 2151

  • Hitmaker (from 2000 to 2004)
  • Sega AM3 R&D Division (from 1990 to 2000)

Overview edit · view history

Hitmaker was a SEGA-owned development studio based in Ōta, Tokyo, Japan. The studio was created in 1990 when part of Sega's amusement division was split off into a new team officially called Sega AM3 R&D Division, headed by Hisao Oguchi.

Like the other AM divisions, AM3 originally worked exclusively on arcade titles, and were known for a wide range of franchises including Crazy Taxi, Virtual On, Virtua Tennis, and Derby Owners Club. Along with each of Sega's other development divisions, AM3 was spun off as an independent studio on April 21, 2000, taking the name Hitmaker.

Sega Rosso was merged into Hitmaker in October 2003, and Hitmaker itself was merged back into Sega in July 2004. Hisao Ogawa was the studio head from its inception until his promotion to Sega's management team in 2004, at which point Mie Kumagai took over.

Today staff exists at the AM1 and AM2 arcade studios within Sega.

Credited on 55 Games from 1991 to 2011

Displaying most recent · View all

Virtua Tennis 4 (2011 on Windows, Xbox 360, PlayStation 3...)
Arcade Hits Pack: Gunblade NY & L.A. Machineguns: Rage of the Machines (2010 on Wii)
Let's Go Island: Lost on the Island of Tropics (2010 on Arcade)
Virtua Tennis 2009 (2009 on Windows, Xbox 360, PlayStation 3...)
Hummer (2009 on Arcade)
Dinosaur King (2008 on Nintendo DS)
Sega Ages 2500: Vol.31 - Cyber Troopers: Virtual On (2007 on PlayStation 2)
Crazy Taxi: Fare Wars (2007 on PSP)
Manic Panic Ghosts (2007 on Arcade)
Let's Go Jungle: Lost on the Island of Spice (2006 on Arcade)
SEGA Rally 2006 (2006 on PlayStation 2)
SEGA Rally 2006 (Limited Edition) (2006 on PlayStation 2)
Virtua Tennis 3 (2006 on Windows, PSP, Xbox 360...)
Astro Boy: Omega Factor (2003 on Game Boy Advance)
Cyber Troopers Virtual-On Marz (2003 on PlayStation 2, PlayStation 3)
Crazy Taxi 3: High Roller (2002 on Windows, Xbox, Arcade)
The Maze of the Kings (2002 on Arcade)
Virtua Tennis 2 (2001 on PlayStation 2, Dreamcast, Arcade)
Crazy Taxi 2 (2001 on Dreamcast)
Segagaga (2001 on Dreamcast)

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History +


The company is merged back into SEGA's AM teams and reverts back to its old name Sega AM3 R&D Division.


Due to an internal restructuring of SEGA, the company is renamed Hitmaker.

Related Web Sites +


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