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Sega AM3 R&D Division


Hitmaker was a SEGA-owned development studio based in Ōta, Tokyo, Japan. The studio was created in 1990 when part of Sega's amusement division was split off into a new team officially called Sega AM3 R&D Division, headed by Hisao Oguchi.

Like the other AM divisions, AM3 originally worked exclusively on arcade titles, and were known for a wide range of franchises including Crazy Taxi, Virtual On, Virtua Tennis, and Derby Owners Club. Along with each of Sega's other development divisions, AM3 was spun off as an independent studio on April 21, 2000, taking the name Hitmaker.

Sega Rosso was merged into Hitmaker in October 2003, and Hitmaker itself was merged back into Sega in July 2004. Hisao Ogawa was the studio head from its inception until his promotion to Sega's management team in 2004, at which point Mie Kumagai took over.

Today staff exists at the AM1 and AM2 arcade studios within Sega.

Also Known As

  • Hitmaker (from 2000 to 2004)
  • Sega AM3 R&D Division (from 1990 to 2000)


Virtua Tennis 4(2011)
Arcade Hits Pack: Gunblade NY & L.A. Machineguns: Rage of the Machines(2010)
Let's Go Island: Lost on the Island of Tropics(2010)
Virtua Tennis 2009(2009)
Dinosaur King(2008)
Sega Ages 2500: Vol.31 - Cyber Troopers: Virtual On(2007)
Crazy Taxi: Fare Wars(2007)
Manic Panic Ghosts(2007)
Let's Go Jungle: Lost on the Island of Spice(2006)
SEGA Rally 2006(2006)
Virtua Tennis 3(2006)
Astro Boy: Omega Factor(2003)
Cyber Troopers Virtual-On Marz(2003)
Maze of the Kings, The(2002)
Crazy Taxi 3: High Roller(2002)
Air Trix(2001)
Virtua Tennis 2(2001)
Crazy Taxi 2(2001)
Virtua Athlete 2000(2000)
Confidential Mission(2000)
Toy Fighter(1999)
Crazy Taxi(1999)
Virtua Tennis(1999)
L.A. Machineguns: Rage of the Machines(1998)
Cyber Troopers Virtual On: Oratorio Tangram(1998)
Star Wars Trilogy Arcade(1998)
Dirt Devils(1998)
Winter Heat(1997)
Top Skater(1997)
Lost World: Jurassic Park, The(1997)
Daytona USA: Championship Circuit Edition(1996)
Gunblade NY: Special Air Assault Force(1996)
Last Bronx(1996)
Daytona USA Deluxe(1996)
Manx TT SuperBike(1995)
Baku Baku Animal(1995)
SEGA Rally Championship(1995)
Cyber Troopers Virtual On(1995)
Rail Chase 2(1995)
Hard Dunk(1994)
Jurassic Park(1994)
SegaSonic The Hedgehog(1993)
Title Fight(1993)
Dark Edge(1993)
D. D. Crew(1991)
Rail Chase(1991)
Dynamic Country Club(1991)


There is no trivia on file. If you have any interesting trivia about this company, please add it.

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