Alyssa Walles

With over 20 years of experience in worldwide consumer entertainment and a proven track record for building multi-national business operations, Alyssa Padia Walles is an established professional in the fields of brand management, business development and international sales and marketing.

After graduating from the University of Southern California, Alyssa started her career in advertising and later joined the Walt Disney Music Company and Hanna-Barbera Home Video, eventually opening an office for Hanna-Barbera in the U.K. A stint at Columbia Tri-Star Home Video led to an opportunity in 1995 with Sony Computer Entertainment Europe, where as Vice President of Sales and Planning she was on the senior management team launching PlayStation across Europe, Australia, New Zealand, Eastern Europe and the Middle East.

In 2000, Alyssa took on the role of Senior Vice President, Corporate Evolution at Infogrames/Atari. In this position, she played a significant role in the high-profile integration of both GT Interactive and Hasbro Interactive and was responsible for the re-branding and re-launch of the Atari brand.

Alyssa is currently financing her dream – Big Screen Gaming – as a consultant with Amplitude Consulting, where she focuses on business strategy, development, and marketing projects for high-profile consumer entertainment brands such as Leapfrog, Sony and Backyard Sports. From 2005 – 2008, she held the position of Co-President to Humongous, Inc.

Alyssa is a mentor on behalf of the USC Stevens Institute for Innovation, and was recently Vice-Chairman on the Board of Directors for The Wellness Community – West Los Angeles, an international non-profit organization dedicated to providing support, education and hope for all people affected by cancer.