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Electronic Arts, Inc.

Overview

Founded in 1982 as Amazin' Software by Trip Hawkins, Electronic Arts (EA) has built an empire of brand labels. Initially, EA published its titles under three different logos: EA Sports, EA Games, and EA Sports Big. The company is considered one of the largest players in the industry, often through acquisitions of successful development studios.

Electronic Arts Distribution (EAD) was EA's third party publishing house, which distributed titles from the likes of Disney Interactive, LEGO, LucasArts, Squaresoft, and more through-out Europe, the United States, and Asia-Pacific (Australia). EAD was in existence from 1987-1991 and lead by Larry Probst, Senior VP at the time. Distribution of third-party titles continued with the division EA Distribution, until September 1997 when it was reformed to include full publishing, with development and marketing as well. In June 2003 the initiative was renamed EA Partners.

EA Studios is EA's development arm, which consists of studios dotted around the United States, with the more common studios in use in Seattle and Canada. EA also has development studios in Japan and London.

The company had a disappointing fiscal year in 2007. They miscalculated the success of the Nintendo Wii and focused mainly on the Xbox 360 and the PS3, resulting in only two Wii launch titles, ports of existing games: Need for Speed: Carbon and Madden NFL 07. To catch up, they acquired Headgate Studios which they had been working together with for the Tiger Woods PGA series since 2000, and turned it into EA Salt Lake, focusing the studio entirely on Wii development.

In June 2007, the company was reorganized into four labels:The four labels are supported by two new groups: Central Development Services and Global Publishing. Central Development Services, both led by Executive Vice President John Schappert. The Casual label was closed in November 2008 and merged into The Sims label along with the Hasbro partnership. The Sims as a label also disappeared. In 2011, the following four labels are used:

Acquired and formed development studios and companies

Established development studios In February 2008, the company also set its sights on major publisher Take-Two Interactive Software, Inc. and most importantly the Rockstar studios it owns, mostly in response of the merger between Activision and Vivendi, but eventually in October 2008 it was confirmed there was no agreement.

In November 2009, EA announced to axe 1,500 jobs by the end of March 2010 as part of a new cost reduction plan, following net losses that increased during its second quarter to USD 391 million. Several studios are said to be closed or restructured.

Also Known As

  • EA Studios (from 1997 to 1998)
  • Amazin' Software (from 1982 to 1983)

Games

Star Wars: Jedi - Fallen Order (Deluxe Edition)(2019)
Star Wars: Jedi - Fallen Order(2019)
Star Wars: Jedi - Fallen Order: Deluxe Upgrade(2019)
NFS: Heat(2019)
Battlefield V: Year 2 Edition(2019)
Battlefield V: Chapter 5 Booster Pack(2019)
Battlefield V: Chapter 5 Premium Booster Pack(2019)
Star Wars: The Old Republic - Onslaught(2019)
Plants vs. Zombies: Battle for Neighborville - Deluxe Upgrade(2019)
Plants vs. Zombies: Battle for Neighborville (Deluxe Edition)(2019)
Plants vs. Zombies: Battle for Neighborville(2019)
FIFA 20 (Champions Edition)(2019)
FIFA 20: Legacy Edition(2019)
FIFA 20 (Ultimate Edition)(2019)
FIFA 20(2019)
NHL 20 (Ultimate Edition)(2019)
NHL 20(2019)
NHL 20 (Deluxe Edition)(2019)
Plants vs. Zombies: Battle for Neighborville (Founder's Edition)(2019)
NHL 20: 1050 Points Pack(2019)
NHL 20: 2200 Points Pack(2019)
NHL 20: 2800 Points Pack(2019)
NHL 20: 5850 Points Pack(2019)
NHL 20: 100 Points Pack(2019)
NHL 20: 12000 Points Pack(2019)
NHL 20: 500 Points Pack(2019)
NHL 20: 8900 Points Pack(2019)
NHL 20: 150 Points Pack(2019)
Madden NFL 20(2019)
Madden NFL 20: Superstar Upgrade(2019)
Madden NFL 20 (Ultimate Superstar Edition)(2019)
Madden NFL 20 (Superstar Edition)(2019)
Apex Legends: PlayStation Plus Play Pack(2019)
Madden NFL 20: 500 Madden Ultimate Team Points(2019)
Madden NFL 20: 12000 Madden Ultimate Team Points(2019)
Madden NFL 20: 5850 Madden Ultimate Team Points(2019)
Madden NFL 20: 8900 Madden Ultimate Team Points(2019)
Madden NFL 20: 2200 Madden Ultimate Team Points(2019)
Madden NFL 20: Madden Ultimate Team Starter Pack(2019)
Madden NFL 20: 1050 Madden Ultimate Team Points(2019)
Madden NFL 20: 150 Madden Ultimate Team Points(2019)
Madden NFL 20: Madden Ultimate Team Kickoff Pack(2019)
Sea of Solitude(2019)
Sims 4: Island Living, The(2019)
Battlefield V: 2200 Battlefield Currency(2019)
Battlefield V: 3500 Battlefield Currency(2019)
Battlefield V: 1050 Battlefield Currency(2019)
Battlefield V: 500 Battlefield Currency(2019)
Battlefield V: 6000 Battlefield Currency(2019)
Battlefield V: Starter Pack(2019)

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Trivia

Electronic Arts received the following Awards from the German online magazine 4Players:
  • 2008 - Best Publisher of the Year
  • 2009 - Best Publisher of the Year
  • 2010 - #2 Best Publisher of the Year

Related Web Sites