Description
Released in the arcades in 1981, Donkey Kong was not only Nintendo's first real smash hit for the company, but marked the introduction for two of their most popular mascots: Mario (originally "Jumpman") and Donkey Kong.
Donkey Kong is a platform-action game that has Mario scale four different industrial themed levels (construction zone, cement factory, an elevator-themed level, and removing rivets from girders) in an attempt to save the damsel in distress, Pauline, from the big ape before the timer runs out. Once the rivets are removed from the final level, Donkey Kong falls, and the two lovers are reunited. From there, the levels start over at a higher difficulty.
Along the way, Mario must dodge a constant stream of barrels, "living" fireballs, and spring-weights. Although not as powerful as in other future games, Mario can find a hammer which allows him to destroy the barrels and fireballs for a limited amount of time. Additionally, Mario can also find Pauline's hat, purse and umbrella for additional bonus points.
Donkey Kong is also notable for being one of the first complete narratives in video game form, told through simplistic cut scenes that advance the story. It should also be noted that in versions of the game for early 1980's consoles, Donkey Kong only used 2-3 of the original levels, with the cement factory usually omitted.
Alternate Titles
- "Donkey Kong-e" -- e-Reader Title
- "DK" -- Common Abbreviation
- "Crazy Kong" -- Donkey Kong's name in Japan
- "ドンキーコング" -- Japanese Spelling
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Trivia
Taito offered a considerable sum to buy all rights to Donkey Kong, but Nintendo turned them down. Rivals Coleco and Atari approached Nintendo in Japan and the United States respectively. In the end,
Yamauchi granted Coleco exclusive console and tabletop rights to Donkey Kong because he felt that "It [was] the hungriest company". In addition,
Arakawa felt that as a more established company in the U.S., Coleco could better handle marketing. In return, Nintendo would receive an undisclosed lump sum plus $1.40 per game cartridge sold and $1 per tabletop unit. On December 24, 1981, Howard Lincoln drafted the contract. He included language that Coleco would be held liable for anything on the game cartridge, an unusual clause for a licensing agreement. Arakawa signed the document the next day, and on February 1, 1982, Yamauchi persuaded the Coleco representative in Japan to sign without running the document by the company's lawyers.
Coleco did not offer the game stand-alone; instead, they bundled it with their ColecoVision. The units went on sale in July 1982. Coleco's version is very close to the arcade, more so than ports of earlier games that had been done. Six months later, Coleco offered Atari 2600 and Intellivision versions, too. Coleco's sales doubled to $500 million and their earnings quadrupled to $40 million.
Meanwhile, Atari got the rights to the floppy disk version of Donkey Kong and prepared the Atari 800 version of the game. When Coleco unveiled the Adam Computer, playing a port of Donkey Kong at the 1983 Consumer Electronics Show in Chicago, Illinois, Atari protested. Yamauchi demanded that Arnold Greenberg, Coleco's president, shelve his Adam port. This version of the game was cartridge-based, and thus not a violation of Nintendo's license with Atari; still, Greenberg complied. Ray Kassar of Atari was fired the next month, and the home PC version of Donkey Kong fell through.
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