Released in the arcades in 1981, Donkey Kong was not only Nintendo's first real smash hit for the company, but marked the introduction for two of their most popular mascots: Mario (originally "Jumpman") and Donkey Kong.

Donkey Kong is a platform-action game that has Mario scale four different industrial themed levels (construction zone, cement factory, an elevator-themed level, and removing rivets from girders) in an attempt to save the damsel in distress, Pauline, from the big ape before the timer runs out. Once the rivets are removed from the final level, Donkey Kong falls, and the two lovers are reunited. From there, the levels start over at a higher difficulty.

Along the way, Mario must dodge a constant stream of barrels, "living" fireballs, and spring-weights. Although not as powerful as in other future games, Mario can find a hammer which allows him to destroy the barrels and fireballs for a limited amount of time. Additionally, Mario can also find Pauline's hat, purse and umbrella for additional bonus points.

Donkey Kong is also notable for being one of the first complete narratives in video game form, told through simplistic cut scenes that advance the story. It should also be noted that in versions of the game for early 1980's consoles, Donkey Kong only used 2-3 of the original levels, with the cement factory usually omitted.

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Alternate Titles

"Donkey Kong-e" -- e-Reader Title
"DK" -- Common Abbreviation
"Crazy Kong" -- Donkey Kong's name in Japan
"ドンキーコング" -- Japanese Spelling

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Part of the Following Groups

Merchant	Title	Platform
	Donkey Kong	NES
	Donkey Kong
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The Press Says

The Video Game Critic	Jul 26, 2004	A-	91
The Good Old Days	Aug 15, 2006	5 out of 6	83
Nintendo Land	2003	60 out of 100	60

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Trivia

Nintendo's success with Donkey Kong was not without obstacles. In April 1982, Sid Sheinberg, a seasoned lawyer and president of MCA and Universal City Studios, learned of the game's success and suspected it might be a trademark infringement of Universal's own King Kong. On April 27, 1982, he met with Arnold Greenberg of Coleco and threatened to sue over Coleco's home version of Donkey Kong. Coleco agreed on May 3, 1982 to pay royalties to Universal of 3% of their Donkey Kong's net sale price, worth about $4.6 million.

Meanwhile, Sheinberg revoked Tiger's license to make its King Kong game, but O. R. Rissman refused to acknowledge Universal's claim to the trademark. When Universal threatened Nintendo, Howard Lincoln and Nintendo refused to cave. In preparation for the court battle ahead, Universal agreed to allow Tiger to continue producing its King Kong game as long as they distinguished it from Donkey Kong.

Universal officially sued Nintendo on June 29, 1982 and announced its license with Coleco. The company sent cease and desist letters to Nintendo's licensees, all of which agreed to pay royalties to Universal except Milton Bradley and Ralston Purina.

Universal City Studios, Inc. v. Nintendo, Co., Ltd. was heard in the United States District Court for the Southern District of New York by Judge Robert W. Sweet. Over seven days, Universal's counsel, the New York firm Townley & Updike, argued that the names King Kong and Donkey Kong were easily confused and that the plot of the game was an infringement on that of the films. Nintendo's counsel, John Kirby, countered that Universal had themselves argued in a previous case that King Kong's scenario and characters were in the public domain. Judge Sweet ruled in Nintendo's favor, awarding the company Universal's profits from Tiger's game ($56,689.41), damages, and attorney's fees.

Universal appealed, trying to prove consumer confusion by presenting the results of a telephone survey and examples from print media where people had allegedly assumed a connection between the two Kongs. On October 4, 1984, however, the court upheld the previous verdict.

Nintendo and its licensees filed counterclaims against Universal. On May 20, 1985, Judge Sweet awarded Nintendo $1.8 million for legal fees, lost revenues, and other expenses. However, he denied Nintendo's claim of damages from those licensees who had paid royalties to both Nintendo and Universal. Both parties appealed this judgment, but the verdict was upheld on July 15, 1986.

Nintendo thanked John Kirby with a $30,000 sailboat christened the Donkey Kong along with "exclusive worldwide rights to use the name for sailboats". More importantly, the court battle was a rite of passage for the company, teaching Nintendo that they could compete with the giants of the entertainment industry.

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This entry was contributed by Corn Popper (66195), Trixter