Playtronic Industrial Ltda.

Moby ID: 9625

Overview edit · view history

Playtronic Industrial Ltda. was Nintendo's subsidiary in Brazil, from 1993 to 1996. It was a joint venture between Manufatura de Brinquedos Estrela (an important toy factory in Brazil) and Gradiente (responsible for, among other electronic products, the official Brazilian Atari 2600 and a Brazilian MSX clone).

Playtronic was the first company in the world to produce Nintendo products outside Japan (as even Nintendo of America had Japanese products). It has released the NES, Super NES, Game Boy, Virtual Boy and the Nintendo 64. All Playtronic consoles were like the American ones, but with a PAL-M video standard.

Like their local concurrent, Tec Toy (Brazilian Sega's subsidiary), they also localized some games, but not to the same extent (of changing character sprites, for instance).

In the end of 1996 (after the Nintendo 64 release), Estrela left the company, and Gradiente went on alone as Gradiente Entertainment Ltda.

Credited on 173 Games from 1993 to 1996

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Star Wars: Shadows of the Empire (1996 on Windows, Nintendo 64)
College Slam (1996 on DOS, PlayStation, Game Boy...)
Donkey Kong Country 3: Dixie Kong's Double Trouble! (1996 on Game Boy Advance, SNES, Wii...)
Killer Instinct Gold (1996 on Nintendo 64)
Wave Race 64: Kawasaki Jet Ski (1996 on Nintendo 64, Wii, Wii U...)
Tetris Attack (1996 on Game Boy, SNES, Nintendo 3DS)
Pilotwings 64 (1996 on Nintendo 64)
Battle Arena Toshinden (1996 on Game Boy)
Kirby Super Star (1996 on SNES, Wii, Wii U...)
Super Mario RPG: Legend of the Seven Stars (1996 on SNES, Wii, Wii U)
Street Fighter Alpha 2 (1996 on Windows, PlayStation, SNES...)
Donkey Kong Country 2: Diddy's Kong Quest (1995 on Game Boy Advance, SNES, Wii...)
FIFA Soccer 96 (1995 on DOS, PlayStation, SNES...)
Venom • Spider-Man: Separation Anxiety (1995 on Windows, SNES, Genesis)
Disney's Toy Story (1995 on Windows, Game Boy, SNES...)
Ultimate Mortal Kombat 3 (1995 on Game Boy Advance, SNES, Genesis...)
Justice League: Task Force (1995 on SNES, Genesis)
Mighty Morphin Power Rangers: The Fighting Edition (1995 on SNES)
Street Fighter II (1995 on Game Boy)
Super Mario World 2: Yoshi's Island (1995 on SNES, Nintendo Switch)

[ view all ]

History +

1996

The Nintendo 64 is launched in Brazil.

1996

Estrela leaves the company, and Gradiente carries on alone as Gradiente Entertaiment Ltda.

1994

The Game Boy is released in Brazil.

December 1993

The NES and the Super NES are released in Brazil.

March 15, 1993

Estrela, Gradiente and Nintendo sign a deal, creating Playtronic.

Trivia +

Last known address:

Av. Carvalho Leal, 1659

Cachoeirinha

Manaus - AM

Brazil

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